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Product Videos for Marketing SaaS [Examples Included]

Userpilot

There are several advantages to adopting video marketing: increase brand awareness and drive engagement , save time and resources with self-service in-app tutorials , and increase adoption with short video guides. Product welcome videos for introducing users to your product as soon as they sign up. Product welcome videos.

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How to Launch Automated Surveys in SaaS

Userpilot

Use both qualitative and quantitative survey questions to get a clear picture of the customer’s perception of your product. Userpilot and Typeform [long-form surveys only that you can embed] are the best tools for automating surveys. This leads to incomplete data, which may influence wrong product decisions on your part.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. Check review platforms like Product Hunt and G2 to get direct feedback without asking customers. Product launch reviews. Social listening.

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PX for Multi-Product Companies

Gainsight

However, there are tried-and-true ways for product leaders to use analytics to drive multi-product growth. In this article, we examine the biggest issues multi-product companies face and nail down how to use analytics to promote product growth across the organization. Analytics provide that stable launchpad.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Using advanced segmentation to personalize the product experience based on user behavior, use case, product usage , and so on. Provide convenient self-service support. Offer white-glove services to hyper-personalize onboarding and build more intimate relationships with customers. How fast do users get to an “Aha!”

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Embedding a Customer Feedback Loop Into Your Product Delivery

Gainsight

Product feedback loops are the ultimate tool for scanning a user’s experience, pinpointing product shortfalls, and boosting your product. Wondering how to anchor these feedback loops into your product? So, why even bother building customer feedback loops into your product? Why build customer feedback loops?

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How to Build an Effective B2B Product Marketing Strategy

Userpilot

As such, it’s a need-driven process that communicates how the product satisfies the needs of the potential buyer. Successfully positioning your product is key to finding market success. It creates/boosts your product value and sets the tone for a successful product launch. Benefits of product positioning.

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