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Every team — from product to marketing, and IT to engineering — is generating data. A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. This is also referred to as event data.
As I have worked with companies, departments, and teams to help them make more data-informed decisions, I have noticed that they usually fall into one of three categories: They fully integrate evidence-based decision-making into how they work. For the rest of us, and as an analytics practitioner I do mean “us,” there’s the second group.
Marketing Resource Management (MRM) refers to a set of marketing technologies and processes focused on streamlining and centralizing marketing assets, operations, workflows, and information into a single system. As part of your MRM system, a budgeting tool centralizes expense plans and ensures every department and team has enough.
In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. Take Stock Regularly. “If The concept is so simple, but so effective.
Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?
TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes. Customer success software helps businesses boost customer satisfaction, reduce churn , and improve efficiency. Customer segmentation. to provide more targeted experiences.
TL;DR Customer communication pain points refer to the problems customers encounter when trying to get help through your support channels. Resource center analytics. This means customers will abandon brands with poor communication, opening up an opportunity for your business to stand out. Six common customer pain points.
That’s why we distilled the essence of all that we know and created the EMBED framework. What’s the EMBED framework? The EMBED framework is a distillation of all that we’ve learned. Step 1: Establish user onboarding You can’t have a great onboarding plan without a great onboarding team. But who’s in charge of onboarding?
Offer self-service support options to meet customer expectations, while also removing friction in the support experience. Build a knowledge base of self-service support content, including help articles, video tutorials and case studies. Offer self-service support options. An example of UI feedback.
Appsflyer reports that app churn rate hits 70% within the first 24 hours, and by day 30, that number climbs to over 90% for most apps. No PM or app developer can avoid this completely, but you can create onboarding flows that shorten the time to value and convince your ideal users to stay. Formula to calculate the stickiness ratio.
When it comes to product analytics , data is king. Traditionally, SaaS companies had developers define important user actions and add custom tracking code to capture these events. TL;DR Auto-capture is an analytics feature that records all customer interactions by default. Pendo users can accept (i.e.
This guide explores 15 practical strategies you can adopt when scaling your SaaS business. TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. Here are the 15 most effective ways to scale your SaaS business: Create a solid customer acquisition strategy.
Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. Customer education refers to the process of teaching customers how to use and find value from your product. On-demand, self-serve resource center.
Processes Methodologies Analytics Automate processes to do the boring work for you You’ll save a lot of time down the road by automating a few different processes or at least conducting them manually but routinely. One of my favorite review sessions is looking at the monthly feedback that gets raised from customer support teams.
Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?
Customer feedback is the key to developing a customer-centric business. TL;DR Customer feedback is any information gathered about the customer experience with your product or service. with the support team. Additionally, you can refer to the survey responses to track a customer’s progress across the stages.
As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Thus, NPS can inform your user onboarding and product development, and help you reduce your churn and increase retention. Now, you may be wondering – is 25 a good or bad NPS? 18% answered 6 or below.
Product experience (PX) refers to the entire customer journey within a product and how it shapes the customer’s perception of the product. Poor SaaS product experience like this dissuades customers from the product, driving them to your customer support team or your competitors. What is product experience in SaaS?
I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Embed a Help Center into your product.
TL;DR Appcues is a good choice for Customer satisfaction and it comes with features such as user journey mapping, selfservice support, in-app support, and Interactive user guides. It can be a roadblock when your team members lack technical expertise, leaving you dependent on developers. Let’s get started!
Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. Self-service automated help allows users to access assistance and guidance on their own terms – whenever and wherever they want. Pendo is a product adoption platform that offers advanced analytics.
User retention tools – Analytics. Software is incredibly competitive and developers cope with that by zeroing in on very tight niches. So picking the best user retention tools and software depends on a lot of factors specific to your business and your product. User retention tools – Analytics. It makes sense.
TL;DR Proactive customer service means anticipating and addressing customers’ needs and challenges before they arise. This method allows you to create self-service resources, which enables customers to find answers independently without reaching out for help when they have questions. Let’s dive in!
TL;DR Appcues is a good choice for Customer experience and it comes with features such as user segmentation, Interactive user guides, in-app support, and selfservice support. It can be a roadblock when your team members lack technical expertise, leaving you dependent on developers. Let’s get started!
This helps to improve product development and also gives us the opportunity to engage with customers. They are also Your Strongest Sales Team. Happy customers are more effective than your sales teams in selling your product. Even better, they’re willing to sell your services to others without taking a salary!
TL;DR Customer feedback refers to the information and opinions your customers share about your product. Additionally, it should be customizable, support feedback analytics and response monitoring, as well as integrate with popular third-party tools. Let’s get started! There are two major drawbacks to Chameleon.
Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand. A GTM strategy provides direction for all team members, reduces your product’s time to market, and helps you cut costs.
TL;DR Customer feedback refers to qualitative and quantitative insights gleaned from actual users about their likes, dislikes, requests, and impressions of your product. Collecting and analyzing customer feedback is crucial for businesses that want to enhance the product experience and improve customer satisfaction.
Friction can slow users down or stop them from experiencing the Aha moment, so use analytics tools like funnel analysis to identify and remove it from the user journey. You can do it by providing users with on-demand self-service support, for example, through a resource center. Top path analysis in Userpilot.
User retention tools – Analytics. Software is incredibly competitive and developers cope with that by zeroing in on very tight niches. So picking the best user retention tools depends on a lot of factors specific to your business and your product. User retention tools – Analytics. Why retention matters.
TL;DR Collecting customer feedback is an important task for any product team. It helps you understand your users’ needs, the weaknesses of your product, and collect real-time usage insights to inform future feature and product decisions. 4) Ability to analyze the results – both quantitative and qualitative.
Poor structure can make things worse. Structural decisions are business critical. Define your org structure There are many ways to organize product development. Each function (Engineering, Product, and Design) has their own reporting structure and organization. For example, Frontend and Backend teams.
This leads to happy customers who are likely to become loyal to your brand and become power users who refer others. The best kind depends on the type of business you’re marketing to and the goals you want to accomplish with your survey. Assess how well your team is performing in terms of delivering on customer expectations.
It enables product teams to create, implement, and test personalized in-app onboarding experiences. It also helps product teams collect user feedback, streamline onboarding, and gather actionable insights from analytics. It acts as a handy resource center that users can reference whenever they get stuck.
You can ask onboarding survey questions during signup to gain a better insight into your customers, and use their answers to pre-populate the dashboard the users sees for the first time. Targeted help and advice (by scheduling a free call with the customer success team). There’s never a bad time to gather user feedback.
TL;DR Customer feedback refers to the insights you collect from people about their experience in using your product and interacting with your product serviceteams. Pendo is a comprehensive digital adoption platform with impressive analytics, in-app feedback, and product adoption features. Let’s dive in!
No Free Trial : Most SaaS product teams might want to experiment with a tool before swiping a card for it. If you’re looking for a better option for proactive customer service, Userpilot exceeds both functionality and value for money compared to UserIQ. UserIQ doesn’t offer a free trial so you can’t test it before making a decision.
It enables product teams to create, implement, and test personalized in-app onboarding experiences. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth. It acts as a handy resource center that users can reference whenever they get stuck.
TL;DR Customer feedback refers to the insights you gather from people after they use your product and interact with your customer service department. The next key features are feedback analytics and response monitoring, which will not only help you collect feedback but also analyze it and understand your customers’ intent.
In the PMHQ Slack community , we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference. What are best practices for organizing teams and maintaining feature parity when targeting multiple platforms?” That is, have one team for each layer or front-end platform.
NPS dashboard in Userpilot. GET A DEMO 14 Day Trial No Credit Card Required NPS metrics vary across industries and checking what’s the average in your industry can give you some context into what’s a good or bad score. What is a bad Net Promoter Score (NPS) for SaaS? Source:CustomerGauge. What is a good NPS score for SaaS?
Align your team incentives around retention Conclusion. Retention strategies are used by SaaS companies to maximize repeat business and make revenue more predictable. If you really do a great job, they might just turn into brand advocates that start referring their friends to you as well. Start a customer loyalty program 11.
And how can customer success teams address them to ensure product growth? TL;DR Customer churn refers to the rate at which a business loses customers within a specific period. Reasons why customers churn: #1: Customers churn when there is a bad product-customer fit and your product’s features don’t align with their needs.
In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap. Conversational Marketing : Intercom.
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