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We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004.
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Artificial Intelligence is revolutionizing how SaaS product teams work by increasing efficiency and productivity, reducing costs, and most importantly, facilitating data-driven decision-making. In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product.
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Userfriction is anything that prevents users from getting things done and accomplishing their goals. Too much friction kills your relationships with customers and eventually results in churn. In this article, we’ll cover: What is userfriction and how it can kill your relationship with customers?
It ultimately changes how we think about financial services. Traditional banking often struggles to capture and maintain customer engagement. Their digital service feels purely transactional, lacking the emotional connection that builds loyalty and trust. Today, clients expect more than a basic straightforward financial service.
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Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. But it’s an absolutely critical step for any SaaS strategy. In this article, we’ll take a quick look over what a user persona is and how to create one.
Scaling SaaS is not for the faint of heart. If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Constantly perform market research to identify expansion opportunities.
Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you? Let’s begin!
In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.
In this article, I’ll show you which feedback approach is better for your SaaS and the right tools for collecting it. Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve the user experience.
Happy customerservice can be the difference between inconsistent revenue and a good bottom line. When users are delighted with your product experience, they engage more and tend to renew and even upgrade their accounts. Investing in customer happiness comes with tons of benefits, including: Increased customer satisfaction.
What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. Why is it important?
After years of digital innovation, many financial apps still drown users in dataand miss what really matters: how people feel about their money. At UXDA, we see a radically different path: by applying neuroscience and neuromarketing, weve found that tapping into users emotional motivations can transform their entire financial journey.
With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.
This article will walk you through the key phases of the product discovery process , best practices for gathering user insights, risk mitigation strategies, and how to leverage PDLC tools like Usersnap to streamline feedback workflows. Opportunity Solution Tree for Smarter Decisions from Teresa Torres 2. Lets dive in.
This is why you need a website feedback tool at your side to get you across the finish line. We are going to show you how to set up your design & feedback workflow for making feedback from colleagues and customers actionable and manageable again. Drop your existing feedback tool. Set up a browser-based user feedback tool.
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This guide will explain the differences and explore practical strategies to convert more customers and drive growth through product-led initiatives. TL;DR PQLs are potential customers who demonstrate a genuine interest in your product by actively using it, typically through a free trial or a freemium model. PQL in essence.
In such a huge SaaS ecosystem these days, it is necessary to find ways to remove friction during the onboarding process if you want to keep a competitive edge. This article will cover the best practices and steps needed to implement interactive guides that engage customers. What are interactive guides?
We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.
Not only can it make or mar the first impression users have about your product, but it’s also the first channel for obtaining real-time product feedback for your product teams. By the end of this post, you’ll be armed with enough knowledge, the right tools , and be inspired by great user onboarding examples to build engaging onboarding tours.
What is the opportunity solution tree? This article covers Teresa’s Torres famous opportunity solution tree method for continuous discovery and steps to build one. The OST is a visual aid illustrating the interdependencies between the desired outcome, opportunities, solutions, and the experiments needed to validate the solutions.
In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. To identify opportunities to improve your UX design, you should start with userresearch. Investigate why that might be.
Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. We’ll also show you tools that will simplify everything. Typeform – best for long-form market research surveys. Why should you be conducting market research? Book a demo to learn more.
If your current SEO strategy is struggling to drive traffic and sales, it’s time to try a more customer-centric approach with product-led SEO. While traditional search engine optimization methods focus only on keyword research and search volume, product-led SEO is different. What is product-led SEO in SaaS?
Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. We at Usersnap believe the voice of customers should be the driver of product development. allows you to track customer requests timely in a streamlined fashion.
Wondering how to build a conversion path for your SaaS product or e-commerce site? This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective.
Finally, we explore how you can leverage them to collect actionable customer feedback. TL;DR HubSpot surveys are one of HubSpot’s customer feedback tools , allowing you to collect feedback and gain insights into customer needs. Next, you customize the survey design and questions. Let’s get right to it.
Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.
TL;DR Product Fruits is a platform designed to help you tackle issues related to software adoption. With a focus on seamless customer onboarding , this tool allows companies to create engaging in-app journeys. The platform provides insights into successful practices, guiding you toward steady business growth.
What does the term UX analytics stand for? How do you perform UX analysis for SaaS and make data-driven decisions? This article will guide you through every important aspect of collecting and utilizing user behavior data to drive product growth. Always use both UX analytics quantitative and qualitative data for better insights.
Net Promoter Score, launched in 2003, has become a key metric for assessing customer satisfaction. NPS measures customer loyalty by asking how likely customers are to recommend your product or service to others. They offer detailed reporting and customizable survey questions , often with user-friendly interfaces.
Collecting product feedback is one of the most undervalued processes when it comes to achieving SaaS product-led growth. Using the right product feedback tools can help you gain valuable insights quickly and help identify if your product is actually working well for your users. What Is A Product Feedback Tool. Userpilot.
TL;DR While churn rate vs retention rate measures two different aspects of the customer journey, the goal for both is the same: to routinely track and improve them. The churn rate refers to the percentage of customers discontinuing their subscriptions during a given time period. Want to reduce customer churn?
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If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?
If there’s one thing SaaS companies need to be good at, it’s launching new features or products. But a lot of SaaS companies get the building and shipping part right, then struggle when it comes to actually driving adoption. Release notes can be a bit of a pain to get right. So, if a piece of software was Version 3.2.5,
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