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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Crowning the customer.

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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

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Importance of A Holistic Product Function in A Startup

The Product Coalition

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. Please do shoot a message in case you need any help!

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

We’re delighted to announce our first three speakers, who will share their unique insights on building products in SaaS, how to be more creative and innovative, and how to change enterprise culture; Tickets are on sale now! The post Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

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What No One Tells You bout Being a Product Manager at an Early Stage Startup

The Product Coalition

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. If any of these resonate with you, please reach out and let’s chat!

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Who is a Product Manager?—?A series?—?Part two

The Product Coalition

A Growth PM focuses on all aspects of an already launched product to improve either customer retention, revenue or product market fit. Focusing on high level product features). Engineering Facing and High Abstraction Interface with Engineering?—?Internal Focusing on high level product features).

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Product Management: Leading by Trust

Product Management Unpacked

Greg Coticchia, the executive director of Carnegie Mellon University’s new Master of Science in Product Management program, was recently a guest on The Pitchwerks Podcast , a weekly audio show hosted by Scot MacTaggart that talks about sales, marketing and startups. Those who sell the productmarketing and sales.