The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. What is customer behavior prediction? This isn’t just science fiction; it’s the game-changing potential of customer behavior prediction.

Data Visualization 118

Data Visualization Analytic Tools Marketing Customer Experience 118

Usersnap

SEPTEMBER 19, 2023

Imagine the idea of having a magical crystal ball that reveals the deepest thoughts and desires of your customers. Well, you might not need a crystal ball anymore, because AI-driven data and customer insights are here to make your business dreams come true! No more guessing games or deciphering cryptic customer feedback.

Customer Feedback 59

Customer Feedback Data Visualization User Testing Feedback Software 59

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions.

Feedback Software 88

Feedback Software Research Software Analytic Tools Product Research 88

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 249

User Testing Customer Feedback Feedback Software Customer Experience 249

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 83

Product Research Data Visualization User Testing Research Software 83

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JANUARY 9, 2024

TL;DR A UX audit is a data-driven assessment of your website or product’s performance in terms of user experience. UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Provide shortcuts to aid the efficiency of expert users.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Research Software 92

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 170

User Testing Customer Feedback Feedback Software Customer Experience 170

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. What is B2B marketing?

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Best practices to help product managers perform feature analysis: Perform user research and analyze your competitors’ products to find market gaps. Ready to begin?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Weak Development Team 88

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

Data Visualization 116

Data Visualization User Testing Research Software Product Research 116

The Product Coalition

FEBRUARY 11, 2023

During that time, I started a T-shirt printing business, took embedded systems classes for school kids, built an electronic automation device, incorporated a solar engineering, procurement, and construction (EPC) company, and built a food export business. Get feedback from at least five customers, but many as possible.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. You learned about other roles where your experience in CS can be a springboard for those positions. Let’s begin with what makes you unique as a customer success professional. Using data and playbooks to mitigate customer risks.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. A CRM for Product.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

AUGUST 29, 2023

Product management delivers value in many ways: it aligns teams with organizational goals, focuses on customer needs , and drives product success by delivering products that make the lives of users easier. Champions a customer-centric approach. Plus, when you satisfy customer needs and wants, you get rewarded with their loyalty.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Usersnap

JUNE 10, 2021

We talked to Colin Ulin, senior software engineer at Pocket Prep, about their low-effort high-outcome beta testing strategy and design-thinking development process. Instead of employing random software testers to go through different test scenarios, Pocket Prep gets actual customers to try out the new application.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Userpilot

SEPTEMBER 25, 2023

Even the most successful ones have sales teams to close deals with high-value customers. A successful PLG motion allows organizations to reduce customer acquisition and support costs while continuously driving growth by leveraging WOM , product virality , and referral schemes. Customer journeys under the two growth strategies.

Analytic Tools 90

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 90

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. How can you gather such insights?

Product launches 86

Product launches User Testing Product Research Analytic Tools 86

Userpilot

JANUARY 20, 2022

On the Userpilot blog, we often emphasize how versatile the tooltip is as a means of customer education. Possible use cases include: User onboarding interactive walkthroughs tooltips. Tooltips are used to highlight the features that your new users need to learn in order to activate. Read more about how to do so (code-free!)

Onboarding KPIs 90

Onboarding KPIs Data Visualization Customer Experience User Friction 90

Userpilot

MARCH 29, 2022

Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.

Feedback Software 91

Feedback Software Onboarding KPIs User Testing Strategy 91

Userpilot

SEPTEMBER 5, 2021

Great SaaS product marketing strategies have five steps – defining your target audience , defining your positioning and messaging , setting objectives and KPIs , defining the customer journey , and deciding on which digital marketing strategy to apply at each stage. Example of a Product Marketing Manager User Persona.

Feedback Software 90

Feedback Software Analytic Tools Research Software Software Review 90

UX Studio

MAY 30, 2023

Given all that, reliable brands are more likely to differentiate themselves and earn customer loyalty. Know your audience First of all, don’t underestimate the power of user research to understand your audience. What are their pain points? Mobile payment systems are a good example of this. What are their goals?

UX 97

UX Reporting Tools Data Visualization Research Software 97

Userpilot

SEPTEMBER 29, 2023

You need a range of disciplines to bring a new product to life: Product development team: Your software engineers play an important role. Product design team: Your user-centered design experts will gather early feedback about product concepts and help solve an existing customer problem.

User Testing 94

User Testing Feedback Software Research Software Product Research 94

Gainsight

FEBRUARY 2, 2021

Have you ever had a customer churn unexpectedly? It’s never easy, especially when they are a “green” customer from all indications and health scores. Alan Armstrong, the beloved founder of Eigenworks (relaunched as Iceberg IQ), was a churn expert and proficient in the customer-exit interview. So, how do you plan for it?

Data Visualization 40

Data Visualization Analytic Tools Customer Experience Reporting Tools 40

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

Customer Experience 156

Customer Experience User Testing Analytic Tools Feedback Software 156

The Product Coalition

MARCH 10, 2021

Photo by Josh Calabrese on Unsplash A team working agreement is essentially a documented set of ground rules that a team creates to hold each other accountable to positive behaviors. c) Think like your user : An empathy exercise can help the whole team clarify their customers’ and users’ pain points.

Research Software 138

Research Software Webinar Product Research User Testing 138

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 5, 2021

Great SaaS product marketing strategies have five steps – defining your target audience , defining your positioning and messaging , setting objectives and KPIs , defining the customer journey , and deciding on which digital marketing strategy to apply at each stage. Example of a Product Marketing Manager User Persona.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52