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Is Your Product Messaging Impactful Enough?

The Product Cafe

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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The key to having impact as an engineer? Empathy

Intercom, Inc.

As product engineers, we like to build things, we like to solve problems, and we also want to have impact, right? By cultivating a deep sense of empathy for our customers. It all began with a small feature in our Inbox, which looks like this: Customers write in and this opens a conversation with a customer support agent.

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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This means collecting feedback data to measure customer satisfaction. A good growth strategy is also data-driven.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams. I wanted to get the cross-functional team together to dive deep into our enterprise user personas so we could identify opportunities to help make Mixpanel easier to adopt at larger organizations.