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Core Concept: The Product Trio

Product Talk

Or does your product manager write requirements, your designer designs, and your engineers code? A product trio is typically comprised of a product manager, a designer, and a software engineer. A product trio is typically comprised of a product manager, a designer, and a software engineer. They interview customers together.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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The key to having impact as an engineer? Empathy

Intercom, Inc.

As product engineers, we like to build things, we like to solve problems, and we also want to have impact, right? By cultivating a deep sense of empathy for our customers. It all began with a small feature in our Inbox, which looks like this: Customers write in and this opens a conversation with a customer support agent.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.