Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That Plus frequent updates on everything for the C-suite.
Intercom, Inc.
APRIL 4, 2019
The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. The first stage is building an organic growth engine.
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Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
Amplitude
MARCH 11, 2020
Output-based product roadmapping frequently looks like jostling and negotiating to sequence a given set of features over time and across several swimlanes, each representing an engineering team. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. How desirable is this?
ProductPlan
FEBRUARY 15, 2022
Managing projects related to feature development and maintenance that sit within the product, engineering, and design teams. Work with Product Management and Engineering to define, scope, and create new features to improve the classification & categorization engine. Monitor system performance and calculate success metrics.
The Product Coalition
FEBRUARY 26, 2022
They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).
Userpilot
SEPTEMBER 18, 2021
This will often include the sales and marketing department, the engineering department, the product development team, product management, press and PR, and senior executives. #3 This question is designed to test your problem-solving and analytics skills, as well as your grasp of adoption goals and key metrics.
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