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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Productside | Product Management Courses & Training Breaking the Silos: How Product and Engineering Build Better Together In Season 3 of Productside Stories , we sat down with Guy Gershoni , Head of Engineering at genesIT, for a candid conversation on what it really takes to build great products in todays complex tech environments.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting UserResearch”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today! View the live stream….
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. Customers dont care about data structures. It aligns quickly.
The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? The engineers can’t design to every possible use case.
We need engineers involved throughout. I started my career as a software engineer. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them. Discovery is a team sport.
Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market.
Some organizations lean toward execution, with a focus on product artifacts like PRDs, user stories, and roadmaps. Others focus on UX, emphasizing wireframes and user flows. While still others may focus on data analysis, customerresearch, project management, or even engineering. How often do you speak to users?
Brought to you by: • Enterpret —Transform customerfeedback into product growth • Vanta —Automate compliance. With experience as an engineer at the New York Times and as a designer at Dropbox and Square, Karina has a rare firsthand perspective on the cutting edge of AI and large language models.
If your buyer is another product manager, treat them like an external customer. Theyre purely engineering-driven, ignoring everything we say. Rogers take : Win them over with real user insights. If they see your decisions are driven by actual market feedback, youll start earning trust. Roger : Absolutely. Do I push back?
The criticisms raised in the article—many of which stem from anecdotal frustrations and surface-level observations—overshadow the reality of a role that has become indispensable in delivering value to customers and businesses alike. It’s a job that requires influence without authority, empathy without favoritism, and vision without control.
Brought to you by: • Explo —Embed customer-facing analytics in your product • Dovetail —The customer insights hub for product teams — Archie Abrams is the VP of Product and Head of Growth at Shopify, where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing.
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Often, these requests are made without supporting data or customerfeedback, which can create tension between PMs and top-level executives.
AI-driven usertesting, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World UserTesting Centercode is the leading platform to manage impactful in-the-wild usertests. Start for free , scale as your program grows.
A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Themes, Epics, User Stories. To start, break down any incoming feature requests into Themes, Epics, User Stories using the following suggestions. Why do I need a framework?
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
A healthy relationship between product management and engineering is critical to building successful products. In a perfect product development world, communications are seamless, specifications are clear, and product and engineering teams work together without friction. Include Engineers in Product Decisions.
Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built. The value that your product brings to your users comes from taking the vision of the user your team has assembled.
You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. If you are just starting out in your product management career it is important to look at where you fit in the market. What is your product vision?
Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs. She wants to get feedback on the near-term designs before they start building the MVP. How should they proceed?
It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. You’ll hear how Orbital addresses many of their needs and helps the HiveMQ team generate a steady stream of customers to speak with every week.
We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ And web notifications also pop up whenever a customer visits your website. Tweet This.
Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Finally, new features should be valued in terms of major business or customer outcomes that they’re aiming to serve (increasing CLTV, supporting a new vertical, compliance on new legislation, etc.).
The challenge to the product managers is to translate these into a more functional plan for our engineering team. We perceive strategy from the management as the gospel – Usually the opposite, a good leadership team usually expects the individual contributors to provide iterative feedback. Simple task, right?
Guest post by Mark Mayo, Senior Quality Engineer at Terem. Manual testing of your mobile products is important and useful. However, it does not scale well, with the myriad of devices, OSs, screens and other combinations that exist on the market that your users will utilise. What is Mobile Test Automation?
We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. You have this grand vision. I know in a lot of feature factories, product teams don’t engage with customers that often.
He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Ari Tiktin Mobile & Emerging Media Product Director, CNBC.
Just like engineers, designers are also problem solvers. We like to get painful user problems to solve. So give designers bigger challenges like: “We should redesign the sign up flow to decrease drop-offs” or “add a new reporting module to this business app, so users can easily present their results”.
However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. Don’t hesitate to show your strategy documents to your most trusted customers for early feedback. How do we win?
How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.
Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve user experience in the car-as-a-service automobile marketplace. Prompt samples based on real Data on how customers source for cars in rental marketplaces.
We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Innovation is the economic engine for organizations and a key source of new value. But there’s more to innovation than just creating new products.
Many companies invest heavily in acquiring new customers, yet still struggle with growth. Customers leave as fast as new ones come in. We’re everywhere at once – crafting product vision , digging into customerresearch, and somehow keeping engineering, marketing, and sales teams all moving in the same direction.
A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. It’s more about looking for new ways to collect insights from users, uncover underlying assumptions, and explore the opportunity space.
A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust.
I had a strong roadmap, clear goals and a vision for the product. We would regularly meet to discuss the features required, what the customers expected. In fact, our tests regularly failed. The relationship between QA and Engineering was bordering on food fights, and we’d only achieved half of our requirements.
When you’re on the front lines talking to customers, delivering that news successfully is imperative. As a member of our Customer Support team, I’ve experienced firsthand just how tricky rejecting a customer’s request can be. If you can explain why you’re saying no, it’s an easier pill for your customer to swallow.
We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. New software engineers quickly learn that a lot of complexity arises from error handling. Case study: Resolution Bot.
Previously, he spent nearly eight years at Palantir, working as a forward-deployed engineer. Their model involves solving one customer’s (very big and valuable) problem, then abstracting that solution into a product you can sell to everyone else.
As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy. The engineering team works on progressing the product but doesn’t communicate information back up to product management or executive groups. We had a direct-to-consumer product.
As the first and most senior PM, I recognized the need to clarify vision, formalize processes, and set a proactive agenda moving forward. They need to shift their focus to leveraging teams to execute their vision and it is up to you to help with this transition. Start at the Top. In most companies, this process is ongoing.
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