Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. Take your inbound and outbound opportunities, for example.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Userpilot

APRIL 8, 2022

Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. As a team from Poland, they tested their local market. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. So we said, “How can we take the innovation around payment and integrate it into a piece of software that will make it usable for finance teams and modern companies?”

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 21, 2018

It was really about testing our ideal customer profile religiously, figuring out what category would pick up the fastest, and who the early adopters were. It was about testing our ideal customer profile religiously. Is it transitioning from inbound to outbound sales? What are the biggest areas where they’re struggling?

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

The Product Coalition

JULY 1, 2019

HubSpot, a maker of inbound marketing and sales cloud tools, measures the number of active teams they serve, as the tools is of highest value for teams. sales, marketing, business dev, finance etc. Enterprise customers don’t buy through a freemium model and likely have very different needs to those of the free or low-price-tier user.

KPI 91

KPI Data Visualization Workshop Analytic Tools 91