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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding the diverse needs of your potential users. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement. But they’re facing big barriers.

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The future of support: 5 key trends that will shape customer care in 2021

Intercom, Inc.

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

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Designing Friction in Products and Services Can Be Good

The Product Coalition

In Product Management, user friction is not always a bad thing. Let’s learn about how you can use friction to help consumers recognize what’s important and increase their trust in your product or service. We often obsess over reducing friction for users. But have you considered introducing friction by design?

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UX Research: A Practical Guide to Insights, Budgeting, and Stakeholder Engagement

UX Planet

User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. Why Is UX Research Important?

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Top 7 Digital Transformation and IT Consulting Companies in Singapore [2020]

The Product Coalition

The overlap of technological excellence and enterprise processes gives birth to new digital trends spanning different industries. It leaves a slight touch on almost all our everyday activities by changing how financial, retail, healthcare services, and enterprises operate today. TechTIQ Solutions Min. project size: $10,000 Avg.