Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Guy

APRIL 21, 2019

Higher revenue and market share. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

ProductPlan

OCTOBER 6, 2022

When you understand your customer outside of why and how they use your product, you can uncover customer jobs and opportunities that your customer may not ask you to solve. It’s possible there isn’t a solution to these problems on the market today. We asked questions about launches and how to measure the success of launches.

Product Research 96

Product Research User Testing Research Software Feedback Software 96

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. It is all a question about timing and finding the right product market fit. Yes, smart glasses have been launched before.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Department of Product

MAY 22, 2020

But when you delve a little deeper, you’ll notice that product features impact the entire value chain of a business or product: Value – is what you’re building valuable? Marketing – how will you tell people that you’ve built something? Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

JANUARY 13, 2021

This will allow you to customize the onboarding flow to the needs of each segment of your users – e.g. an agency/enterprise user may be interested in learning about completely different features than an SMB user. Look at ConvertKit’s (an email marketing platform for creatives) welcome screen: Source: ConvertKit.

Research Software 88

Research Software Customer Experience Product Research Data Visualization 88

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Coalition

FEBRUARY 5, 2019

He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. He is also very interested in the future of automation for marketers and overall product practitioners.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next? What’s Next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Userpilot

JANUARY 18, 2021

To cap it all, the product tour at the beginning is boring, bureaucratic — and compulsory. His company actually has the funds to become an enterprise customer. He quits before he has had a chance to experience the value of the product. Find out more about Autopilot’s experience in this video from Product Drive.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. So why did we build Launch Management? Of course, it’s a mess.

Reporting Tools 92

Reporting Tools Customer Communications Research Software Marketing 92

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. It’s inevitable that livestreaming, virtual goods, asynch video, etc all eventually end up in the enterprise. Magic metrics indicating a startup probably has product/market fit. Magic metrics indicating a startup probably has product/market fit.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Regardless of size and scope, launches always turn out better when you involve the product team. Many, in fact, describe a siloed approach to launching products.

Research Software 52

Research Software Roadmap Product launches User Testing 52

ProductPlan

DECEMBER 27, 2018

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. By lazy marketing, I’m not necessarily referring to sleeping on the job, or showing up late to work.

Marketing 51

Marketing Feedback Software User Testing Customer Experience 51

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. It’s inevitable that livestreaming, virtual goods, asynch video, etc all eventually end up in the enterprise. Magic metrics indicating a startup probably has product/market fit. Magic metrics indicating a startup probably has product/market fit.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

BrainMates

NOVEMBER 1, 2021

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

DECEMBER 12, 2022

Userpilot is a product growth platform that allows you to harness user data to drive customer engagement and product adoption. Userpilot is particularly useful for product managers , product marketing managers , and customer success or support managers. They can benefit from some of the Userpilot functionality too.

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Feedback Software 98

The Product HQ

APRIL 20, 2024

It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Gainsight

OCTOBER 7, 2019

All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. But there was still a bigger problem in the market we didn’t solve for.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

BrainMates

AUGUST 14, 2019

Katherine Santer , Director of Product Management, Domain.com.au. Karim Zuhri , Global Head of Product Marketing, SafetyCulture. Francesca Jackson , Product Consultant, Sustain Digital. Thereby, ‘diluting’ the work and, potentially, the true role of Product Manager. Product Management Is A Team Sport.

Product Management 61

Product Management Product Manager Management Management 61

ProductPlan

MAY 21, 2019

Enterprise. Enterprise. Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Defend the honor of products and features designated for sunsetting. ProductPlan for the Enterprise. Marketing Plan.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Department of Product

AUGUST 22, 2022

It could mean a B2B enterprise strategy was pursued, didn’t generate any traction but is still reflected in the product’s language and marketing. Figuring out the desirability of your product can be measured using product market fit metrics. Sign up for the weekly Product Briefing.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

MAY 7, 2019

Enterprise. Enterprise. Product Marketing. Making a North Star Metric focused on the sales funnel can overlook that fact that all traffic is not created equal and once you get people to try your product they better actually have a good experience. ProductPlan for the Enterprise. Multiple Product Roadmap.

Customer Experience 93

Customer Experience User Testing Weak Development Team Roadmap 93

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Conducting market research and competitor analysis. Product vision.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JULY 18, 2023

TL;DR A product manager is in charge of the entire product lifecycle. They oversee the development, design, and delivery of the product and its further growth. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98