Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Gainsight

NOVEMBER 22, 2019

You and the rest of the product team are launching what is sure to be the next game-changer. Your colleagues in Marketing, Sales, and Customer Success (CS) are trained on the new release. As a product manager for an enterprise software company, this scene is all too familiar. Product launches are a perfect example.

Product launches 80

Product launches Feedback Software Customer Experience User Testing 80

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The customers of your product are no longer solely the users outside the building but also all your colleagues within who need to interact with it on a regular basis. I once heard an anecdote about a very young child being told a story about a very old man.

Enterprise 91

Enterprise Startups Customer Experience Product Management 91

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? A solid Go-to-Market (GTM) strategy can help you to foresee possible challenges and take preventive measures to avoid them in future. What is a Go-to-Market Strategy? Evaluate market traction.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Promoting products and/or improving sales. These benefits are why event marketing success is crucial for business growth. Success in event marketing lies in the ability to mitigate disasters before they occur.

Events 70

Events Marketing Customer Experience User Testing 70

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Promoting products and/or improving sales. These benefits are why event marketing success is crucial for business growth. Success in event marketing lies in the ability to mitigate disasters before they occur.

Events 70

Events Marketing Customer Experience User Testing 70

PMLesson's Ace the PM Interview

MAY 4, 2020

In this post, an enterprise (IBM) and a consumer (Google) product manager describe a typical day in their life on the job. While there doesn't exactly exist a "typical" day in product management, you can expect to perform certain tasks based on the stage of your product. Here's a snapshot of my day.

User Testing 52

User Testing Enterprise Data Visualization Product Research 52

The Product Guy

MARCH 19, 2020

Building a product is a huge responsibility, each feature you release takes time, focus and ongoing love. Check it out… About The Product Mentor. Better Products. Better Product People. Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats.

Workshop 164

Workshop Enterprise Framework Product launches 164

Roy Madden

APRIL 4, 2022

Market Intelligence. Speed up your market intelligence by 70% with Leo Web Alerts. The core of Feedly for Market Intelligence is an AI engine, called Leo, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Feedly includes AI models for key market intelligence concepts.

Technical Review 78

Technical Review Engineering User Testing Artificial Inteligence 78

Roy Madden

APRIL 4, 2022

Market Intelligence Speed up your market intelligence by 70% with (Feedly) AI Feeds The core of Feedly for Market Intelligence is an AI engine, that automatically gathers, analyzes, and prioritizes intelligence from millions of sources in real-time. Use AND, OR, NOT operators to combine multiple AI Models and refine your focus.

Technical Review 54

Technical Review User Testing Artificial Inteligence Research Software 54

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Roy Madden

FEBRUARY 11, 2021

Since we track market sectors, news about the latest funding rounds, and product launches, we have been able to identify new companies worth looking at through our Feedly Feeds. The company focuses on industries including enterprise software, data analytics, fintech, insurtech, digital health, and life science.

Research Software 75

Research Software Customer Experience Analytic Tools User Testing 75

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

ProductPlan

FEBRUARY 1, 2023

But for enterprise product teams, the most common area where that opportunity and reality clash is roadmapping. While common processes and templates should be the lifeblood of any effective enterprise operation, 50% of large product teams (those with 50+ members) cite keeping roadmaps and processes consistent as their top growing pain.

Roadmap 52

Roadmap Feedback Software Research Software Product Research 52

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

UX Studio: Product Management

NOVEMBER 24, 2020

Aplana is a privately held software development company that has been on the market for 20 years. The founder, Jinny Oh, is also a SAAS UX Expert with over 10 years of business and marketing experience. . Beyond has worked with enterprises and middle-sized companies from the media and IT industries. . Wandr studio. Design First.

Product Research 115

Product Research Research Software Software Review Technical Review 115

Department of Product

FEBRUARY 18, 2022

SaaS Pricing Models for Product Managers 6 ways to price your SaaS product using leading SaaS businesses as inspiration Pricing a product is a critical part of product management; it’s rarely something product teams will or should do themselves and will typically involve a blend of product, marketing and sales.

Research Software 52

Research Software User Testing Product Management Product Manager 52

UX Studio: Product Management

JULY 12, 2021

Once the design is ready, the outstanding developers and engineers of the team bring the solutions to life so clients can start using their new product as soon as possible. Mobikasa partners mainly with small to mid-sized companies, with a few enterprises in their client portfolio. Absolute Web.

Research Software 92

Research Software Data Visualization Feedback Software Analytic Tools 92

The Product Guy

APRIL 21, 2019

Higher revenue and market share. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Alternatively, you can let it fly under the radar and educate your sales team on the secret menu without any marketing material.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Roy Madden

OCTOBER 27, 2020

This investor created a Leo Priority for product launches, so that content about product launches related to these startups shows up in their Priority tab. Here’s some inspiration: Choose from one of these subreddits for social media and marketing insights and get tips and advice from industry leaders.

User Testing 105

User Testing Research Software Finance Customer Feedback 105

The Product Coalition

FEBRUARY 24, 2021

As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases. With a proven API, the vendor handles the heavy back-end lifting, so features go from concept to launch in a fraction of the time it would take to develop comparable functionality from the ground up.

Research Software 92

Research Software Feedback Software Technical Review Software Review 92

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

ProductPlan

FEBRUARY 22, 2023

The Launch Management solution is a relatively new feature—we first released it last fall. It is a new tool for product teams that helps them manage a cross-functional go-to-market process. Despite the newness of Launch Management, we knew it was the perfect place for us to focus on UX enhancements.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Intercom, Inc.

NOVEMBER 14, 2018

For our inbound leads – new leads that are generated by marketing activities – we track: Sales eligible lead delivery: The total number of inbound leads across all channels that are passed from the marketing team to sales based on shared qualification criteria. This KPI is also referred to as Marketing Qualified Leads (MQLs).

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Mind the Product

DECEMBER 11, 2018

There are lots of resources to help startups through their first product launch (if you haven’t found them yet, try looking here ). Is the process different if you’re a product manager in an established organisation, where products have already been launched? Product Positioning Becomes More Complex.

User Testing 128

User Testing Customer Feedback Customer Experience Product launches 128

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

FEBRUARY 1, 2016

It is especially true for companies that are launching new products into the market and have not determined an exact formula to grow their customer base. Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right.

Product Research 60

Product Research User Testing Customer Experience White Paper 60

ProductPlan

SEPTEMBER 28, 2022

Build your product with go-to-market in mind. To make informed product design decisions, product teams in product-led growth companies need to collect data about how users interact with their products. They pay special attention to where users find value in the product and where it proves frustrating.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Mind the Product

MAY 10, 2017

Product managers may like to take a top-down look at the market and say “we’ll get 10% of that” with little justification for it. Here’s how that might look for a typical enterprise product: How many people can you put this product in front of in Year 1? They all affect each other too.

User Testing 188

User Testing Customer Feedback Data Visualization Feedback Software 188

ProductPlan

MARCH 17, 2020

The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning. Product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

ProductPlan

APRIL 25, 2019

Enterprise. Enterprise. Product Management. /. Product Management. /. Product Strategy. / 7 Project Management Principles Product Managers Can Learn From. 7 Project Management Principles Product Managers Can Learn From. Product managers often think of project managers as tactical professionals.

Product Management 79

Product Management Product Manager Management Management 79

The Basics of Product Management

JULY 21, 2020

However, it is important to note that the market for these products is still unproven. The right product strategy is necessary to make the smart glass product a success. It is all a question about timing and finding the right product market fit. Yes, smart glasses have been launched before.

Technical Review 52

Technical Review Software Review Feedback Software Product Research 52

UX Studio: Product Management

DECEMBER 7, 2022

Guidea is a UX firm helping businesses to carry out projects from their idea phase until the final product launch. Their UX researchers and designers have a depth of understanding, allowing them to help their clients make their first ideas come to life and support them along the way until the final product launch. .

User Testing 52

User Testing Research Software Product Research UX 52

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Here are five reasons why: 1.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Mind the Product

APRIL 27, 2017

Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. This, I think, is a better way to begin to understand a user or market need and its associated pain points. “, comments : “We know some products succeed and others fail, but the reasons are complex and unpredictable. Focus on Core Problems.

Framework 108

Framework User Testing Research Software Feedback Software 108