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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. How are we building production-quality software?
Pinterest, positioned uniquely as a visual discovery engine, has significant potential to leverage personalization to foster deeper user engagement, retention, andloyalty. Its feedbackloop is a mechanism whereby strong engagement with a video rapidly leads to more similar content beingshown.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Research from neurobiologists Semir Zeki and Tomohiro Ishizu uncovered that aesthetically pleasing art activates the same reward center in our brains as romantic love.
Want to advance your career in mobile product management or find top talent for your team? This article shares exciting mobile product manager roles and showcases standout candidates in the field. Recommended product manager job openings in data-driven companies Looking for a job in mobile product management?
Digital artifacts, such as explainer videos, interactive calculators and gamified content provide an additional layer of engagement that informs as well as entertains. Seamless navigation, personalized product recommendations and intuitive interactions differentiate leading brands from generic alternatives. Below, we will tell youhow.
If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. But theres one crucial step before you hit publish: testing. I highly recommend testing your push notification before it goes live.
The streaming giant is testing this technology to improve its production process and potentially streamline content creation. The partnership between Netflix and Runway AI signifies a growing trend of entertainment industry players embracing AI tools for creative endeavors.
Based on feedback from 4,000 consumers across the U.S., France, Italy, and Australia, this snapshot reveals how people discover new products, engage with AI, make purchase decisions, and much more. Google Search is the first place for discovery When it comes to starting an online shopping journey, Google Search is still king.
A field-tested structure and practical hacks for building landing pages that actually convert Promo Website for Self-Transformation App Hi, friends! This isn’t groundbreaking; it’s just a reminder of how critical marketing research is as the foundation for everything. Today, I'd like to delve into the topic of landing pages.
Sonos was initially rejected for “not being ‘entertainment’ enough,” Azure was called “dumb,” and the BlackBerry founders thought the name was “crazy.” This isn’t intuition—it’s based on extensive linguistic research across cultures.
Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. He has been the product manager for this B2B audience. In testing you discover situations and scenarios that you hadn’t expected or planned for, he says. .
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
Dave Wascha started as a product manager 20 years ago working on Internet Explorer 4.0. Since then he’s had his share of successes and failures in a storied career spanning the US and Europe, and in this entertaining and insightful talk from Mind the Product San Francisco he distills those 20 years into twelve key lessons.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.
– to come back on to the podcast and chat about how to make sure that, despite everything that’s going on, you continue to incorporate discovery into your practice. Then there’s the second piece of it: What’s the part of Discovery that’s going to stay stable over time? Customer Discovery.
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. This I agree with. This I 100% disagree with. Let’s dive in.
I’ve been coaching product teams for three years on modern productdiscovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. It all started a few months ago… The Messy Challenge of Modern ProductDiscovery. Or you will be left wanting more.
Using that information in a way that helps align stakeholders and teams on the path to building great products? The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. In this episode, sponsored by Amplitude , listen to learn about: * User Research.
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.
He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.
” Product people hold on to this as a mantra – how else can we defend ourselves from random requests? Nick Christakis research. The Product Experience is hosted by Lily Smith and Randy Silver. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol and Bath. Black Dog Institute. Talk to us.
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.
Is product management an art or a science? Holly Hester-Reilly, the founder of H2R Product Science and a former Chemical Engineer, uses her background to apply scientific principles and techniques to product development. Is product management an art or a science? Evidence-based product strategy. Empowered teams.
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. Ethical frameworks for product development. The Black Mirror Test. Listen if you’d like to learn more about.
Customer interviewing is one of the most valuable activities a product team can do. Customer interviewing is one of the most valuable activities a product team can do. Product teams have a variety of research activities they can draw upon when engaging with customers. If you work on a subscription product (e.g.
For most of us, the way that we conduct user research has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. Remote research. She joined us on the podcast to talk [.]
We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. One is the idea of your research questions, which is what you’re trying to learn. Here’s an example with streaming entertainment company Netflix.
Media and Entertainment. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals.
The best product people are the ones that are insatiably curious, who want to learn more, who want to get better at all aspects of the job. As Head of Product at Founders Factory , a corporate-backed accelerator and incubator for early-stage startups based in London, Seb Sabouné works with founders and teams to become more product led.
In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees. When we started this podcast, Teresa was one of the people we simply had to talk to – about this technique, and also about her work as a discovery coach. We weren’t disappointed.
Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. Landing your first or even your second job in product can be really tricky.
In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? Do product trios really work? What does decision-making really look like in a product trio? What assumptions should they test?
Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. Using metrics well. .
A longtime consultant, author and teacher, we grabbed him for a chat focusing on some of the lessons contained in his fourth book, How to Lead in Product Management. Roman’s new book is How to Lead in Product Management. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode. Who is Rambo ?
(MTP’s own James Mayes once commented that waterfall, on the other hand, “is making it up before you even begin” ) What happens if we embrace this, and bring improv techniques into the product development process? Building better products through improvisation. Listen if you’d like to learn more about.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. A/B testing can often kill big, existing ideas because [it] expects results quickly – and you can’t get results quickly from big, important idea changes.
Prior to taking on the role of COO and CPO at Singapore-based financial portal MoneySmart, Nick Ramsay was a strategy consultant and product manager. In the last year, he’s grown the product team there from one to 10 product managers, and has been working on changing the culture and attracting the right kind of talent to his team.
The post Making Decisions That Scale – Julia Whitney on The Product Experience appeared first on Mind the Product. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers.
After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.
Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. ’ Great product leaders are in with the leadership team – they’re peers, they are very close to them, they’re a team. Quotes of the Episode.
The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. However, while mobile teams surveyed 37% of their consumers for feedback, only 8% responded (13% overall)—an area for improvement in 2022. Popular phrases.
Integrating product, development and UX effectively. Adrian’s video on Lean Personas at Mind The Product. The Product Experience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers.
Media and Entertainment apps played a critical role in helping us get through 2020. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category. Games (mobile games, gaming studios, etc.). What a year for news.
Tim is Product Director at Iridion, a trainer and coach, a co-organiser of ProductTank Hamburg, a frequent speaker, and the author of Lateral Leadership. The Product Experience is hosted by Lily Smith and Randy Silver. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community.
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