Userpilot

JANUARY 26, 2024

But what about product-led content marketing? TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Ahrefs provides value to customers with their detailed how-to guides on how to leverage the tool for SEO and digital marketing.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 83

Feedback Software Analytic Tools Research Software Customer Experience 83

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. 🧠 Hey there!

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. Want to easily collect feedback in-app and measure product market fit?

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Product Management University

NOVEMBER 21, 2022

In this post, we’ll put the product portfolio management discipline (not to be confused with project portfolio management) under a microscope, identifying the differences as compared to traditional product management, the common objectives of PPM, and what it takes to be a great product portfolio management organization in today’s market.

Research Software 130

Research Software White Paper Management Management 130

Userpilot

AUGUST 15, 2023

TL;DR A product launch plan is typically a document outlining the steps in bringing a new product to market, typically containing three key phases: pre-launch, the launch itself, and post-launch. A product launch plan is typically a document or visual reference point outlining the steps in bringing a new product to market.

Feedback Software 72

Feedback Software Research Software Analytic Tools Product launches 72

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Leverage event data to perform funnel analysis and identify areas of friction within the conversion process, then fix them.

Data Visualization 77

Data Visualization Analytic Tools Research Software Feedback Software 77

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement. Launch your product.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Userpilot

MAY 30, 2024

Customer interviews Similar to customer surveys, customer interviews are an excellent tool for collecting product feedback and conducting market research. It’s important, therefore, that you acknowledge those who respond – whether their feedback is positive or negative. ” to collect qualitative feedback.

Product Research 71

Product Research Feedback Software Feedback Loop User Testing 71

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

The Product HQ

MAY 10, 2024

Then you must know what skills you need to earn and the correct path that leads you to this lucrative position. With the valuable experience they acquire from this role, they further rise to positions like Principal Product Manager, Head of Product, or VP of Product. With great power comes great responsibilities.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A product design team includes specialists in UX design, graphic design, industrial design, research, prototyping, and data analysis. Let’s get right into it!

User Testing 67

User Testing Data Visualization Product Research Feedback Software 67

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 94

Product launches Product Research Data Visualization Research Software 94

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Beautiful

AUGUST 24, 2016

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

Events 40

Events User Testing User Friction Strategy 40

Sequent Learning

DECEMBER 20, 2023

They oversee the development and launch of products, understanding market needs, and ensuring the product aligns with the company’s goals. Educational Background: While there’s no specific degree for product management, a background in business, engineering, marketing, or a related field is beneficial.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

JANUARY 9, 2024

You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Linking SEQs to specific events is a powerful tool available in Userpilot. The average SEQ score for SaaS is 5.3

Data Visualization 88

Data Visualization User Testing Product Research Analytic Tools 88

Userpilot

MAY 23, 2024

10 customer experience best practices: Exceed customer expectations by personalizing marketing assets, onboarding , and UI for different user personas. Know your audience To offer your customers a positive experience , you need to know who they are: their goals, motivations, pain points , and the contexts in which they work.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Customer Satisfaction 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market. If so, fantastic!

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Their focus is on understanding customer needs , shaping product vision and product strategy , bringing the product to the market, and driving its business success. Product vision.

Analytic Tools 87

Analytic Tools Feedback Software Research Software User Testing 87

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. SaaS startups fail due to poor product market fit.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

The Product Coalition

MARCH 19, 2021

Who is our target market? In most cases, a conversation about the target market would occur in the early stages of product development, which makes it an especially important element as you approach launch. Branding is an important component of marketing, whether you’re an emerging or tenured brand. It’s good branding.

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs. What are your current pain points?

Product Research 75

Product Research Customer Feedback Data Visualization User Testing 75

Userpilot

NOVEMBER 29, 2023

TL;DR Product research tools are platforms used by product managers to gather, analyze, and interpret data related to their products and user behavior. A solid research tool to gather high-quality data through market research, surveys, and great reporting tools. product analytics, user reporting , market research, etc.).

Data Visualization 78

Data Visualization Research Software Feedback Software Analytic Tools 78

Userpilot

MAY 27, 2024

Then, you need to identify market opportunities, correlate them with business goals, and ideate possible solutions. To leverage product thinking in product development , you can: Conduct user research to understand their needs, through feedback surveys , interviews, and social listening. Identify opportunities. What is the problem?

Research Software 89

Research Software Analytic Tools Feedback Software Data Visualization 89

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. Note to reader: If you like this list, head over to our new page dedicated to curating product management events and conferences like these! Last year’s speakers included Martin Chavez, CIO of Goldman Sachs. <code/commerce>

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. Note to reader: If you like this list, head over to our new page dedicated to curating product management events and conferences like these! Last year’s speakers included Martin Chavez, CIO of Goldman Sachs. <code/commerce>

Events 40

Events User Testing Product Research Data Visualization 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. Note to reader: If you like this list, head over to our new page dedicated to curating product management events and conferences like these! Last year’s speakers included Martin Chavez, CIO of Goldman Sachs. <code/commerce>

Events 40

Events User Testing Data Visualization Product Management 40

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. Customer research questions using a welcome screen. Building market survey with Userpilot.

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

The Product Coalition

AUGUST 2, 2020

How likely are you to recommend this brand to others,” which gives the brand a good idea if their CX efforts are creating positive experiences or not. CSAT surveys are often given within a few hours of the event, which helps brands measure satisfaction promptly. The positives are subtracted from the negatives to get the CES.

Customer Experience 78

Customer Experience User Testing User Friction Product Research 78

Userpilot

SEPTEMBER 29, 2022

The value proposition is the summary of the positioning strategy. You can estimate it with Product-Market Fit ( PMF ) and Net Promoter Score ( NPS surveys ), by collecting qualitative feedback and tracking product usage. If not, refine your positioning strategy. Let’s dive in! Check if you’re targeting the right customers.

User Testing 85

User Testing Product Research Feedback Software Analytic Tools 85