Gainsight

DECEMBER 10, 2020

My name is Riana Upton and I’m on Gainsight’s product marketing team. . During my three years at Gainsight, I’ve gone from content marketing to product marketing which has given me an amazing opportunity to learn from and work with so many great Gainsters. . On paper, I’m an Associate Product Marketing Manager.

Product Marketing 52

Product Marketing Marketing Analytic Tools Research Software 52

Userpilot

NOVEMBER 19, 2022

By conducting market and customer research, PSMs help product teams uncover opportunities that their product could satisfy, and validate ideas. They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP.

Data Visualization 95

Data Visualization User Testing Research Software Feedback Software 95

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

Userpilot

JANUARY 12, 2023

Product managers resort to customer segmentation to better understand the needs and motivations of different user groups to create targeted experiences and identify opportunities for product growth. Product marketers also use behavioral segmentation to re-engage lapsed customers and run highly personalized ads.

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Customer Feedback 94

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. So you want to make those chances count.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Userpilot

FEBRUARY 25, 2024

Create data-driven product roadmaps. Create data-driven product roadmaps : Funnel analysis uncovers areas where users struggle the most. Then, generate funnel reports showing how many users completed each event. Marketing funnel stages. Creating funnel events in Userpilot. Identify friction areas.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

The Product Coalition

JULY 28, 2020

Parallel to having Engineering or Development teams, technology startups today have dedicated Product teams, which encapsulate Product Management, Product Design, Product Analytics and Product Marketing functions within them, with each of these functions having specific purposes they fulfill.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Userpilot

MAY 30, 2023

A short feature research survey to explore what future improvements your customers would like to see on your product. So you can prioritize their development and build a public roadmap. Using a PMF survey to ask customers how disappointed they would be if they could no longer use your product. Public roadmap survey example.

Customer Feedback 75

Customer Feedback User Testing Feedback Software Product Research 75

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 62

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 62

Userpilot

JULY 24, 2023

Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience. Launch your product.

Product launches 84

Product launches User Testing Product Research ChatGPT 84

Userpilot

MARCH 11, 2022

We’re taking a look at The State of SaaS Onboarding , Mixpanel Product Benchmark Report, Satmetrix 2021 NPS Benchmarks, and Openview Benchmarks and Research. Conferences and events help you keep up with the latest industry trends and develop your network. Best reports, statistics, and product benchmarks.

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

ProductPlan

AUGUST 10, 2023

That means doing your homework regarding market intelligence, product-market fit, technical feasibility, and the like. A clear product vision Every business and product needs a vision to guide everything that follows, from strategy to staffing to roadmaps. So you want to make those chances count.

Reporting Tools 52

Reporting Tools Feedback Software Product Research User Testing 52

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. March Product Conferences. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product marketing speaker.

Customer Experience 99

Customer Experience User Testing Customer Feedback Research Software 99

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. Analyze behavior with Userpilot.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Reporting Tools 81

Ronke PM

OCTOBER 5, 2023

Technical support teams also foster strong relationships with power users and willingly connect them with the product management team. These power users play a pivotal role in attending customer events like advisory boards and focus groups, offering critical perspectives and insights that guide product enhancements.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

NOVEMBER 21, 2022

Userpilot helps product teams automate feedback collection with contextually-triggered in-app surveys , while the analytics layer enables them to track product usage data. Finally, they can use in-app messaging to recruit beta testers for future launches and announce new products or features. Book the demo!

Product launches 91

Product launches Product Research User Testing Research Software 91

Gainsight

AUGUST 6, 2021

Here are a few ways to maximize collaboration between CS and Product teams. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc. Building the right product starts with having a clear view of your customers’ needs.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

ProductPlan

JULY 14, 2022

More often than not, product launches simply fall flat with the market, and often lack true product-market fit. In my experience in working with product teams, one of the most common reasons for lackluster product launches is ineffective communication throughout the launch process.

Product launches 52

Product launches Customer Feedback User Testing Customer Experience 52

Userpilot

JULY 8, 2022

Product marketers. Product experience insights help product marketers refine the product’s messaging and positioning to achieve better product-market fit. Using CES and ratings on core features to improve your roadmap planning.

Data Visualization 92

Data Visualization Customer Feedback Customer Experience Feedback Software 92

Userpilot

SEPTEMBER 11, 2023

Sample user persona for a product marketer. Note: If you are only launching an update to your product or releasing a specific feature, you’ll only need to define which persona will benefit from that release. Perhaps you may need to change your messaging, channel, format, etc. Did you achieve your goal?

Product launches 99

Product launches Product Research Data Visualization Research Software 99

Userpilot

JUNE 12, 2023

Make changes to your marketing strategy if needed: Through marketing surveys, you’ll uncover the demographics within your target customers and learn more about their needs. With this information, you can adjust your messaging , campaign channels, pricing , and other elements of your strategy. Do you find this feature helpful?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

Innovatemap

OCTOBER 9, 2020

The events of 2020 caused corporations to move digital up on their business roadmap. Product Designer — The role responsible for designing the product’s user interface and user experience. Product Marketer — The role responsible for the product’s go-to-market strategy. Product maturity matters.

Research Software 52

Research Software Customer Experience Product Research User Testing 52

Business of Software Conference

NOVEMBER 1, 2018

Rich Mironov – What To Do About Your Audience’s Real Roadmap Questions. Shawn Anderson & Shane Corellian – Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy – Why “Customer First” Always Fails, And What To Do About It. Bruce McCarthy – Roadmaps Relaunched.

Software Review 53

Software Review Magazine Workshop User Testing 53

Userpilot

MAY 17, 2022

Adding new features to existing products can backfire if done wrong. You spend a bunch of time and resources building frameworks, planning roadmaps , designing the new feature, marketing the improvement everywhere – and then the customers hate it. A/B test different in-app messaging to increase engagement.

Feedback Software 92

Feedback Software User Testing Product Research Customer Feedback 92

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

ProductPlan

OCTOBER 20, 2022

For digital products, completed, tested, and documented code must get pushed to production environments at the same time as press releases get issued, reporters and analysts get briefed, new sales materials get distributed, advertisements commence, the website gets updated, and so much more. A master plan.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Userpilot

FEBRUARY 28, 2023

Customer experience feedback focuses on user interactions with your product. Product Market Fit (PMF) surveys help teams evaluate product viability. Bug reports are essential for improving the technical soundness of your product. For example, they could be triggered by an activation event.

User Testing 83

User Testing Customer Feedback Feedback Software Product Research 83

Gainsight

OCTOBER 14, 2020

Welcome to Day 1 of Pulse for Product, our inaugural event geared towards those in product management roles. However, the skills needed to ‘level up’ for product managers are a bit more elusive as PMs often receive varying feedback from customers, sales, customer success, engineering, etc. Yes, you read that right.

Product Research 52

Product Research Feedback Software User Testing Customer Feedback 52

ProductPlan

MAY 4, 2020

meant they saw your Slack message and will respond to you in a bit. Sometimes the messages my team sent on Slack were vague or confusing and I’d find myself approaching it like trying to decipher code. Be upfront with what confused you and state how you interpreted the message in your response back. For instance, ??

Technical Review 77

Technical Review Software Review Books Messaging 77

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep.

Customer Experience 66

Customer Experience User Testing Weak Development Team Development Team Review 66

Intercom, Inc.

NOVEMBER 7, 2019

As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162