Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Once you understand how the cycle works, you need to learn good strategies you can apply.

User Testing 105

User Testing Analytic Tools Research Software Feedback Software 105

Userpilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Use contextual automated in-app messages to cross-sell to engaged users.

Analytic Tools 101

Analytic Tools Feedback Software Data Visualization Reporting Tools 101

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. Putting on live, national and global events is expensive. The same strategy can also be applied for digital events like webinars.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

The Product Coalition

DECEMBER 2, 2021

Nothing from an app despite the likes of Deliveroo and Uber listing numerous similar results: This means that if your go-to-market strategy requires new people to find your information or content on a search engine and then to seamlessly start using your product?—?a In this situation, it is dependent on your users and their desired journey.

Research Software 171

Research Software Technology User Testing Strategy 171

Userpilot

JULY 20, 2023

But you can turn all that around with the right strategies. Customers can downgrade or cancel subscriptions for a million reasons , but here are the main culprits: Bad product-customer fit: This mainly results from wrong positioning or sugar-coated marketing messages. Focus on major activation events. Be contextual.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools Data Visualization 98

Userpilot

SEPTEMBER 14, 2023

TL;DR Customer segmentation is the process of splitting users into groups based on shared characteristics. There are many different ways to segment and define user segments. There are many types of user segmentation models to choose from. feature and event tagging) or surveys. You can gather data via product usage (i.e.,

Customer Experience 105

Customer Experience Analytic Tools User Testing Feedback Software 105

Userpilot

MARCH 7, 2024

To create funnel reports in Userpilot , you first need to define the conversion events. Userpilot allows you to create a custom event funnel. Custom events consist of multiple user actions. By analyzing the user journey , you can identify areas where users drop off or encounter friction , and make targeted improvements.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is product-led growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

OCTOBER 31, 2023

Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? That, in turn, helps optimize your marketing strategies and budget allocation. These dashboards let you monitor and visualize core metrics , such as user activity, engagement, sentiment, and conversion rates.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

MAY 6, 2024

Product usage data captures how users interact with the product to inform development and engagement strategies. Psychographic data on attitudes, interests, and values allows tailoring products and marketing to resonate with users’ lifestyles. Lik e event tracking or surveys. User profiles improve decision-making.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

MARCH 10, 2024

TL;DR User behavior patterns refer to the common behaviors people demonstrate while using an app. Behavioral analysis aims to identify these trends to improve the user experience. Monitoring patterns in user behavior offers several benefits, including improved product adoption and reduced churn.

Data Visualization 105

Data Visualization User Testing Customer Feedback Customer Experience 105

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. TL;DR User adoption happens when users learn how to use a product and discover its value.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

Userpilot

MAY 2, 2024

TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Create an omnichannel engagement strategy to deliver a consistent experience across all customer touchpoints. What is a customer retention strategy?

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

APRIL 29, 2024

When combined with market segmentation, it makes your marketing strategy more efficient. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. Collect and analyze the segment data for actionable insights and implement strategies to achieve your goal. User persona example.

Customer Experience 105

Customer Experience User Testing Customer Feedback Analytic Tools 105

The Product Coalition

NOVEMBER 1, 2022

As the Pushwoosh Team has determined , behavior-based communications have 7x higher CTRs than broadcast messages and lead to 30x higher in-app engagement and 25x conversion into target action. This kind of engagement is measured with user activity metrics such as DAU, MAU, and stickiness rate. Is the user committed?

Customer Experience 138

Customer Experience User Testing Customer Feedback Analytic Tools 138

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. But look no further! Implement an onboarding checklist to drive activation.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Let’s dive right in!

Feedback Software 102

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 102

Userpilot

APRIL 17, 2024

A few of the major features to look out for in customer insight platforms are user surveys, behavior analytics , segmentation , and data visualization. Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Different types of customer segmentation are: User attribute-based segmentation.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

OCTOBER 20, 2023

Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback. Heap is a comprehensive analytics product that automatically tracks all aspects of user behavior inside the product.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

MARCH 7, 2024

In SaaS, user engagement is the measure of user activity inside the product over time, often expressed in terms of usage frequency and intensity. User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

JANUARY 6, 2022

WalkMe is another of the major players in digital adoption platforms, and primarily markets itself to users who want to create product tours for employee training and onboarding. This way of helping users discover a feature through use rather than lecture avoids information overload and users skipping through the tour entirely.

Analytic Tools 98

Analytic Tools Reporting Tools Data Visualization Software Review 98

Userpilot

FEBRUARY 25, 2024

To build a funnel for tracking conversions, here are the essential steps you can follow: Define funnel objectives and map the customer journey from initial interaction to conversion, identifying key events for effective tracking. These metrics help gauge how well your marketing strategy grabs attention and encourages deeper engagement.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

OCTOBER 15, 2023

Product analytics can help marketers understand user pain points and needs, improve the effectiveness of marketing campaigns, and refine pricing strategies, ultimately improving customer satisfaction and making the product more competitive. Custom event tracking helps teams track customer journeys and engage them accordingly.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 105

Userpilot

MAY 17, 2022

There will always be changes, updates, and improvements that need to be implemented to improve user experience and keep products competitive. We’ll cover some strategies that will drive product stickiness through continuous improvement based on user feedback. Always be testing different in-app messages and formats.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Userpilot

DECEMBER 23, 2023

It also explores: The difference between retention and churn The importance of tracking retention Various stages of user retention How to measure it effectively What retention metrics to track, and Tried and tested strategies to increase user retention. Want to see how Userpilot can help you improve new user retention?

Analytic Tools 104

Analytic Tools Feedback Software User Testing Customer Experience 104

Userpilot

MAY 1, 2024

Actively working to build a brand community is crucial, as it establishes loyal customer relationships , increases engagement rates, and opens up revenue opportunities through various strategies such as sending newsletters, hosting events, and creating spaces where customers feel heard, valued, and connected. That’s understandable!

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

APRIL 16, 2024

Next, map out the journey for all user personas , focusing on key touchpoints , events, and pain points. User insights are used to personalize their experiences , for example, by tailoring the onboarding flows to their use cases. They guide decision-making and strategy optimization to enhance the customer experience.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 22, 2024

This article will walk you through 15 practical strategies to improve customer retention , boost loyalty, and ensure customer satisfaction. Use cohort tables to understand how different user segments engage with your product, then improve. The longer it takes for users to experience value, the more likely they'll churn.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to do this successfully, you need to have a solid customer engagement strategy in place. Hyper- personalize in-app communication and customer experiences. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

JUNE 6, 2023

Customer journey analysis maps and dissects all user interactions with the product to remove friction from the user experience. Trends analysis tracks long-term changes in user behavior to guide product roadmap development. Product data analytics focuses on product performance and user behavior while inside the product.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88