The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing 126

User Testing Market Research Product Research Research Software 126

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

Vision 344

Vision User Testing Product Research Research Software 344

Product Innovation Educators

FEBRUARY 24, 2025

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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Product Innovation Educators

APRIL 27, 2020

6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. Use your data, market research, and team to assign a price. [8:40] For example, sinks or dishwashers might be sold with the faucet. 15:42] What market research tools do you recommend?

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Research Software Feedback Software Product Research User Testing 330

Roman Pichler

APRIL 7, 2025

Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 1] Below are four examples of how this can be achieved. Such an innovation does not only create a new product but also a new market.

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Product Strategy User Testing Data Visualization Strategy 193

Product Innovation Educators

SEPTEMBER 9, 2024

However, a balanced approach that includes elements of both can be ideal for many companies. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.

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Userpilot

JULY 29, 2024

This article will help you conduct your own by providing you with a competitive analysis example and some templates. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Here’s a simple guide to help you through the process.

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Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Here are the steps to develop your positioning effectively: Conduct thorough market research. Conducting market research surveys with Userpilot.

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Research Software Positioning Data Visualization Definition 102

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Eight detailed persona examples to inspire your user research. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools.

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User Testing Research Software Data Visualization Feedback Software 105

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

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Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

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Userpilot

SEPTEMBER 16, 2024

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

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Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Analytic Tools Feedback Software Research Software Product Strategy 105

Product Talk

MAY 18, 2022

We see similar tendencies on the marketing side. Maybe they feel like they already have their own market research, and you should just listen to their market research. Here’s an example: I worked with a team who was struggling to find doctors and nurses to speak with. Tweet This. Tweet This.

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Userpilot

OCTOBER 17, 2023

That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Market research essentials for product managers Today we are talking about the knowledge area called market research. Then see what you can learn about your customers online.

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Userpilot

JULY 10, 2024

Define goals to guide your SaaS marketing efforts Setting clear goals is crucial for guiding your SaaS marketing plan. For example, a SMART goal for SaaS product marketing could be increasing trial sign-ups by 20% over the next three months. User persona example.

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Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. An example UI wireframe survey powered by Userpilot.

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User Testing Feedback Software Product Research Analytic Tools 105

Product Management University

DECEMBER 11, 2024

Itll probably take you longer to verify the information and the sources than it took to complete the market analysis. Now all you have to do is ask AI to format the information into something thats easily consumable for your stakeholder audience and do it in the proper tone, for example, formal corporate speak, or a more conversational voice.

Product Manager 130

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Userpilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Need-based segmentation in Userpilot.

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Userpilot

JULY 23, 2024

Are you in need of some MarTech stack examples to inspire your own? Thanks to the abundance of tools out there, marketing has never been easier. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics. Examples include SEMrush and Moz.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Userpilot

JULY 29, 2024

TL;DR Quantitative data, expressed numerically, is crucial for analysis, driving strategic decisions, and understanding consumer behavior and market trends. Metrics like DAU, MRR, sales figures, satisfaction scores, and traffic are examples of quantitative data across industries. What are examples of quantitative data?

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Data Visualization User Testing Analytic Tools Feedback Software 105

Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. 5:29] Take us through an example of Conjoint. Let’s take the example of a pair of headphones.

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Userpilot

JUNE 14, 2023

For example, let’s consider you want to assess your customers’ overall experience with your product. For example, you have recently implemented a significant update in the UI of your product. It enables you to identify potential gaps in your product from what the target market wants and needs.

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Roman Pichler

FEBRUARY 19, 2024

If you manage a group of product people, for example, as the head of product , I hope that the article will help you determine if the group’s empowerment is sufficient. You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them.

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Product Innovation Educators

OCTOBER 14, 2024

For example, “Here are three product ideas. ” Logical Reasoning Prompts Encourage AI to use logical reasoning by giving it examples or frameworks. This can be particularly helpful for tasks like figuring out market size or making financial projections. It’s especially useful for complex tasks.

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Userpilot

JANUARY 18, 2024

Examples of survey questions for pricing research While maximizing revenue with informed pricing decisions is always the goal, it’s important to realize that some in-app survey questions may lead you to a lower price point — with the outcome of lowering the barrier to entry and getting more customers in the long run.

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Product Research User Testing Feedback Software Research Software 105

Userpilot

APRIL 29, 2024

For example, age or product usage patterns. A market segmentation survey is a market research tool. Different use cases of segmentation + example questions in SaaS How many types of segmentation do you know? Let’s have a look at a few, along with question examples.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. For example, you can use the insights to personalize the onboarding process for new users and increase the trial-to-paid conversion rates. These are typically used to conduct market research.

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Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. For example, I was consulting with a company that manufactures accessories for enteral feeding pumps.

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Userpilot

MAY 30, 2024

In this article, we’ll explore the steps to establish an effective feedback loop and provide real-world examples. Customer interviews Similar to customer surveys, customer interviews are an excellent tool for collecting product feedback and conducting market research. Customer support ticket example.

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Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? 10 Product marketing examples to inspire your product team.

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Product Innovation Educators

DECEMBER 7, 2020

He uses his years of experience in marketing research and promotions to help organizations launch and position better products, including at Kraft Foods, Wild Planet Toys, Pepsi, Sprint, Target, Pinkberry, and many others. . Our guest, Rob Volpe, will help us use empathy better. Just recognizing that you have judgement helps.

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