The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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Roman Pichler

FEBRUARY 19, 2024

If you manage a group of product people, for example, as the head of product , I hope that the article will help you determine if the group’s empowerment is sufficient. You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them.

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UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. There are 5 main types of product development strategies: market expansion, product improvement, product extension , disruptive innovation, and diversification.

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

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Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

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Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Assess the product strategy and product roadmap together with development team representatives and key stakeholders. Who are the users and who are the customers? What makes the product stand out? How will it differ from competing offerings?

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ProductPlan

SEPTEMBER 15, 2021

Many teams fail to understand the importance of a roadmap. They fail to understand how it can help to standardize roadmaps to align your team. There are more features to build, more roadmaps to maintain, and more stakeholders to satisfy. Our roadmaps can improve efficiency, reduce redundant work, and establish best practices.

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UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

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Userpilot

OCTOBER 17, 2023

That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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The Basics of Product Management

JUNE 21, 2020

These two questions form the basis of any good product roadmap. Learn how to create the best product roadmap. Learning how to build a product roadmap is a key requirement to break into product management. The ability to prepare a great roadmap is one of the must have skills for any Product Manager. Roadmap Guidelines.

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The Product Coalition

SEPTEMBER 23, 2018

I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. It shows a long term planning for the specific product.

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Userpilot

JUNE 14, 2023

Build a product roadmap by incorporating customer feedback into your planning process and aligning product development efforts with customer needs. For example, let’s consider you want to assess your customers’ overall experience with your product. It acts as a structured approach to capturing the sentiment of your users.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Alchemer Mobile

AUGUST 19, 2024

Resist the temptation to assume you know what the customer wants without validating through research. Prioritize Roadmap Items Based on Internal Opinions: Do your best to ensure that prioritization is driven by customer needs rather than internal politics or preferences. Closing a feedback loop happens in phases.

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The Product Coalition

FEBRUARY 8, 2020

Photo by JESHOOTS.com from Pexels By Making Uncertainty Explicit with the Problem, Solution, Delivery framework There is an immense amount of “How to” roadmap articles. How you prevent that stakeholders hold the team accountable for something that was displayed on the roadmap, but it later changed? How you keep it up to date?

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Product Management Unpacked

AUGUST 21, 2020

Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. But with more teams comes the need to trust others to handle areas of work like design, copywriting and user research on their own.

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The Product Guy

OCTOBER 8, 2024

Expectation Management : Different stakeholders will have different expectations of the product and the roadmap. For instance, when presenting a roadmap update, include not only the “what” but also the “why.” Present customer feedback, market research, or case studies to make your case.

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Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. As you navigate your launch, think of any other steps you can take to kick off your mobile marketing. LOCK IN YOUR THREE-MONTH PRODUCT ROADMAP.

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Product Innovation Educators

JUNE 24, 2024

For example, she realized that the fundraising campaigns she led were essentially selling intangible products, requiring her to articulate value propositions, manage stakeholder expectations, and measure success through key metrics. For example, Mary had led a successful capital campaign to fund the construction of a new community center.

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Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

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Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. If that’s the case, then I recommend showing the work on your product roadmap.

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Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Here is one example we got for Eric: when an ecommerce website loses his online order, Eric complains: “How could that be lost? Reassess Your Product Roadmap.

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Userpilot

MARCH 15, 2022

We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. User persona example.

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Mind the Product

AUGUST 9, 2017

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. For example, when Amazon Web Services went down earlier this year , customers started flipping out. A service outage for any of several devices, therefore, could potentially incapacitate a smart home.

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The Product Coalition

MAY 13, 2020

For example, at Uber each Product Manager is aligned with a Product Operations Manager. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. For example, marketing might ask for NPS scores.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. That’s where product marketing managers can help.

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Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Research Software User Testing Market Research Data Visualization 52

ProductPlan

JANUARY 28, 2020

Your roadmaps aren’t for everyone. It’s essential to tailor your product roadmaps for your audience. Your Roadmaps Aren’t for Everyone. While you might think you want to share your roadmap with everyone possible (except your competitors), that’s not the best strategy. Everyone doesn’t need to see your roadmap.

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Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

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The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. TAM: The population of India is 1.4 Strong SEO brings incredible results.

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Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. There are four key steps to follow: 1.

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Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product management team: Product managers set the vision, define a strategy, and build a roadmap that helps focus the team's efforts. Ready to get started?

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Userpilot

JANUARY 16, 2024

ChatGPT can create broad multi-year roadmaps that prioritize the most critical feature requests , ideas, or improvements. 1: Perform market research Unmask your rivals with ChatGPT market research. For example, let’s assume you’re a product manager for a collaborative story-sharing platform.

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Userpilot

JULY 29, 2024

ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. Roadmap in ProductPlan.

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