Userpilot

JULY 19, 2025

Otherwise, you’ll end up with guesswork-based personas that aren’t actionable enough to drive product decisions nor relatable enough to inspire, and the work of all your company’s teams will stay disconnected from real customer pain points. For example, here’s our user persona example of a Product Manager.

User Testing

Product Talk

FEBRUARY 5, 2025

For example, if youre planning to work in a product trio , youll need to determine who will be participating. Lets consider a few real-life examples from people weve featured here on the Product Talk blog to help illustrate what customizing the habits can look like. Who and what will you need to take your next steps?

Product Research

Userpilot

APRIL 30, 2025

As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends. Headspace is one of my favorite examples to refer to because they ace their ASO game. Example of LightRights Apple search ad.

Feedback Software

Alchemer Mobile

AUGUST 1, 2025

In our latest Alchemer Connect-focused webinar, Rosie Davenport, Director of Product Marketing at Alchemer, sat down with Justin Falk, Product Manager for Integrations and API, to showcase one of the most critical parts of modern customer experience: connecting and automating your feedback data across systems.

Data Visualization

Userpilot

APRIL 16, 2025

For example, if a customer downgrades after a billing issue, support might log the interaction. The message feels careless, and the customer loses trust. If activated user means something different to Product and Marketing, youll never align on success. Create shared definitions and stick to them.

Data Visualization

Userpilot

MARCH 23, 2025

For example, metrics like low feature adoption might show that users aren’t utilizing key features. Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. For example: Suppose you have an NPS of 20%.

Onboarding KPIs

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. But in my experience, this is nearly impossible to achieve with separate marketing tools for web, mobile, and email.

Analytic Tools

Userpilot

MAY 17, 2025

For example, a simple phrase like Sign up now in English might sound pushy or unnatural in Japanese or German markets. Will we start with a few key markets first or launch globally from the start? Duolingo makes a good example here. Questions to ask: Who owns app localization internally: product, marketing, ops?

Analytic Tools

Userpilot

JULY 24, 2025

Effective segmentation is key to sending relevant messages that resonate with your users. Userpilot can help you send behavior-driven, personalized messages to the right users at the right time—all without writing any code. 10 real examples from leading tools (with my take on what works and what doesn’t).

Customer Experience

UX Planet

JUNE 1, 2025

c) Qualitative Interviews with Promoters: In-depth conversations with users who actively recommend the product to understand their motivations and the arguments they use to persuade others. Funnel Analysis Examples and Case Studies in 5 Industries. 5 Real Usability Testing Examples & Methods to Take Away. BAYMARD INSTITUTE.

User Testing

Product Innovation Educators

FEBRUARY 3, 2025

How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. The Classic Milkshake Story McDonald’s wanted to sell more milkshakes.

User Testing

Userpilot

MARCH 9, 2025

The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. For example, 71% of customers now expect far more personalization than before.

Research Software

Userpilot

JULY 10, 2025

Not at all, everyone gets the same message. Stop sending generic emails and start sending messages based on what users actually do inside your product. See how Userpilot can help you send the right message, to the right user, at the right time. Core elements of the behavioral email marketing strategy.

Analytic Tools

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools

Arkenea

JUNE 28, 2025

Instead, it comprises of having the key elements placed where the users would generally expect to find them, for example, a logo on the top left corner, the headline and the call to action button above the fold and navigation bar on the top right. Freebies work really well with visitors. Ideally, the text should be less than 5 words long.

Analytic Tools

Userpilot

JUNE 30, 2025

Lifecycle email marketing involves delivering relevant information via emails that match the customer’s needs, interests, and preferences at each customer journey stage. By sharing relevant content with them, you can guide them through the buying process, enhance product engagement , and effectively nurture the customer relationship.

Feedback Software

Userpilot

MAY 21, 2025

Surfer, for example, uses static tooltips to walk returning users through their redesigned interface. Static tooltip in Surfers product tour. A great product tour example of how to do this right is Attention Insight. Miro is a great product tour example here. Thats usually what I use modals for.

Analytic Tools

Userpilot

MARCH 30, 2025

Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. It is a great example of personalizing the user experience while increasing new user acquisition. Leverage in-app messaging on mobile with Userpilot.

Analytic Tools

Userpilot

JUNE 5, 2025

You get a variety of UI patterns, strong targeting and segmentation, in-app messaging , built-in analytics, and support for contextual onboarding flows across platforms. Rich targeting & triggers: Show the right message at the right time with precise audience targeting , event-based triggers, frequency capping, and multi-condition logic.

Data Visualization

Business of Software Conference

JUNE 12, 2025

Timeline of a Buying Decision : Learn to map content and messaging to the customer’s real decision-making journey, from First Thought to Ongoing Use. Message-Market Fit : Use JTBD interviews to uncover exact phrases and value propositions that truly resonate with your audience. Want to Go Deeper?

Research Software

Business of Software Conference

JULY 9, 2025

Throwing more money at ads isn’t a growth strategy It often leads to diminishing returns and wasted effort if your core messaging isn’t nailed down. Imagine generating 600% more qualified traffic, only for it to be completely wasted because positioning and messaging weren’t locked in.

Research Software

Userpilot

JULY 10, 2025

One smart way to learn is by analyzing upsell email examples from successful brands. Before we dive into specific examples, let’s take a moment to break down the anatomy of a strong upsell email. Upsell email example: Buffer. Upsell email example: Zapier. Upsell email example: Canva. Upsell email example: Strava.

Data Visualization

Mind the Product

OCTOBER 27, 2016

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel. The pyramid that starts with Awareness/Acquisition, and ends with Loyalty/Retention?

Customer Experience

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. The key elements of an effective messaging framework. Built for productivity.”

Messaging

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? User persona example. Let’s look at how that’s done!

Messaging

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Segmenting power users lets you collect feedback on what they love the most about your product and what they want you to improve.

Messaging

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing

The Product Coalition

FEBRUARY 3, 2022

The Lean Product Playbook Summary?—?How How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. And how to achieve it?

User Testing

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

Product Marketing

Alchemer Mobile

SEPTEMBER 19, 2019

If you need background location access for your app to work, you need to do a fantastic job of messaging this particular need and you might want to prompt people to let them know you are tracking them in the background. So, why does this matter? These are just three of the bigger changes coming with iOS 13.

Technical Review

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example. Storytelling Example.

Reporting Tools

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.

Product Marketing