The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. A third way is to have the PMM identify, gather, analyze and present the market research and analysis. In Segmentation the PMM needs to break down the market and find who is relevant. Marketing materials?— ?Here

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Marketing Product Marketing Reporting Tools Product Research 78

The Product Coalition

SEPTEMBER 14, 2020

In my work with startups I noticed two common pitfalls?—?opposite Photo by Daniel Abbatt from Pexels The best startups I work with have truly embraced the lean startup methodology. Working with dozens of startups, I do see, however, companies that are implementing it wrong. Lean Startup is no different in that sense.

Startups 99

Startups User Testing Agile Product Research 99

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 165

User Testing Product Research Product Marketing Marketing 165

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Pragmatic Marketing

FEBRUARY 25, 2020

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Marketing 91

Marketing Product Marketing Transportation Customer Experience 91

Pragmatic Marketing

FEBRUARY 25, 2020

Krithika Muthukumar , marketing team lead at Stripe , described how the San Francisco-based technology company helps clients open “new doors to the same house” during an AMA on solutions and platform marketing. It originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Marketing 91

Marketing Product Marketing Transportation Customer Experience 91

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Successful product launches stand on the back of an effective GTM strategy. GTM Strategy vs Marketing Strategy – What’s the Difference?

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

OCTOBER 20, 2023

In this guide, we’ll go over what sentiment analysis is, why you should do it, and look at 10 sentiment examples! TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Regardless of the setting, it’s essential that you ask the right questions.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. This could provide the springboard for the effective positioning of your product.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

JULY 15, 2019

In this in-app marketing guide, I’m going to explain why in-app marketing is so important, and how you can use it to improve customer retention. I’ll use examples from top SaaS products throughout, and provide you with actionable takeaways. How To Use In-App Marketing Guide. One of the best examples is from Slack.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Marketing 96

Intercom, Inc.

SEPTEMBER 10, 2020

Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). I think that’s message-market fit.

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Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Lenny Rachitsky

JANUARY 9, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off? First of all, I’m sorry.

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B2C Customer Experience User Friction User Testing 92

Innovatemap

AUGUST 12, 2021

The bar investors have is rising as more startups are being developed daily. There are two optimal scenarios for digital product startups seeking pre-seed and early seed funding. As a reaction, many investors will set stricter requirements for investing: $1M in ARR, LTV:CAC of 4:1, as examples.

Startups 52

Startups Product Research User Testing Research Software 52

Intercom, Inc.

JUNE 8, 2018

Web businesses searching for product market fit think they can follow this philosophy just by shipping code. But shipping code doesn’t mean that you’re making any significant product improvements. Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it.

User Testing 223

User Testing Customer Feedback Customer Experience Messaging 223

Userpilot

JULY 14, 2021

Plus, if you don’t know where to start, you’ll find some examples and questions you should use in your surveys. If you’re in a hurry, check the TL;DR section for a brief summary or j ump straight to the examples if you’re looking for some inspiration. Product-Market Fit (PMF). If so, what?

Customer Satisfaction 98

Customer Satisfaction User Testing Product Research Customer Feedback 98

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

The Product Coalition

MAY 3, 2020

A Freshly-Minted Startup Here to Redefine Social Media Management More than three decades ago, becoming an entrepreneur was not for everyone. SaaS marketers are pros in thinking way ahead of the anticipated difficulties while using a product and making support collateral handy for the user. Instagram Direct Messaging.

Research Software 87

Research Software Reporting Tools Startups Customer Experience 87

Userpilot

SEPTEMBER 26, 2019

If there’s one thing SaaS companies need to be good at, it’s launching new features or products. As you’re about to see from these major and minor release notes examples, some of them are brilliant at it. I’ll also be sharing some top major and minor release notes examples from successful SaaS companies so you can learn from the best.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

Userpilot

DECEMBER 8, 2022

Entering immature markets and devising a relatable product vision are also serious challenges. Over 90% of SaaS startups fail, only 35% get past the 10-year mark, and only 40% of these ever become profitable. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. Finally, make sure to focus on the highest value product initiatives.

Startups 73

Startups User Testing Product Management Product Manager 73

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. One should be crystal clear about the problem and how his product or service is solving it. I will try to elaborate on each one of them.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Alchemer Mobile

NOVEMBER 10, 2022

Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app. We all know and love Slack.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

DECEMBER 17, 2021

Here’s a list of the most used pricing types, illustrated with examples from real successful businesses. Flat-rate pricing is the most straightforward method of selling a SaaS solution since you offer one product and its features for a flat monthly price. You can also use in-app messaging to prompt these upgrades.

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

ProductPlan

FEBRUARY 7, 2019

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Knowing when you don’t have product-market fit is simple.

User Testing 78

User Testing Product Marketing Marketing Research Software 78

Userpilot

MARCH 14, 2023

However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks. Personalized onboarding experiences allow users to experience product value in the least possible time.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

The Product Coalition

APRIL 11, 2019

How we used the Superhuman’s Product-Market Fit model to learn what to build and whom to target A few months back I read an amazing Blog post by Rahul Vohra about how Superhuman was able to reach Product-Market Fit. As a privacy-centric tool, this was a little hard as people don’t “Login” to create an account.

User Testing 65

User Testing Data Visualization Product Marketing Feedback Software 65

The Product Coalition

MARCH 27, 2022

Here are three examples of areas that usually take longer to demonstrate results, but progress happens whether you see it or not. Here are 3 such examples. Some of the startups absolutely must have these results soon enough in order to be able to raise the next round. But some things?—?especially especially the impactful ones?—?cannot

Customer Experience 131

Customer Experience Product Research User Testing Data Visualization 131

Product Management Lessons from the Trenches

JULY 17, 2018

“Things would be much better at a startup…” It turns out that?—?just people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

Userpilot

APRIL 24, 2024

This left Lisa with a challenge because when you’re working in a competitive industry and a high-growth startup, you can’t afford to lose time getting users on board with your UX research efforts. For Lisa, the solution became evident: leveraging our own product, i.e., Userpilot , as the channel. A/B testing in Userpilot.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

AUGUST 30, 2023

The expert speakers at Product Drive 2023 will answer these and many more questions. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product marketing speaker.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management? Which roles exist in product management teams?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105