Remove Exercises Remove KPI Remove User Testing
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How to Create a High Converting SaaS Website

Arkenea

No matter what your product or service offering is, the landing page of your SaaS website is most likely the customer’s first point of contact with your brand. With a time frame so small, it is no wonder that simple design and layout are found to be much more appealing to users as compared to visually complex designs.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. So, we won’t waste your time.

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Data-Driven Blunders and how to Avoid Them

Mind the Product

The problem arises when we expect data to be the “secret sauce” that will immediately improve all aspects of our product, and that the answer to every question is always more (events, dashboards, tests). Improper Testing. Have you ever run an A/B test and ended up with more questions than answers?

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Building a Sticky App: Features That Sell Themselves

The Product Coalition

Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability. Historically, development teams have been executioners and could lose focus on what features users care for. However, think about which users you are accounting for.

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Decoding Business Growth: The Art and Science of Choosing the Right North Star Metric

The Product Coalition

The Role of Data in Defining Your North Star Metric How the Right North Star Metric Can Illuminate Your Business Path A North Star metric is a key performance indicator (KPI) that a company uses as the leading measure of its success. This metric should represent the core value your product delivers to customers.

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SVPMA July Meeting – Steven Haines

The Product Bistro

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.

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Product Operations Dashboard

Product Management Lessons from the Trenches

As the PM, your job is to find out how the campaign is performing, how the feature is working, how users are reacting to the new feature, what impact has the feature had your engagement and business KPIs, etc. Want to know how many new users came from a new acquisition channel and are performing a certain action (i.e