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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Applying Continuous Discovery Concepts to the Job Search When it was time for Teeba to look for her next role, she decided that it was important to identify candidate/market fit. “I

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. How to surface feedback misalignment and recognize when it’s time to pivot. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision.

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Common Product Vision Board Mistakes

Roman Pichler

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. A good vision exercises pull—it describes a future state that people want to bring about. Examples : “Everyone who owns a smartphone”, “Business users and consumers”.

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. So, we won’t waste your time.