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How to get channel partners to embrace and amplify your product messaging

Messages that Matter

Messages that Matter Messages that Matter Involve partners early and often throughout creation of your product messaging! It is the key to getting partners to embrace and amplify your B2B software product messaging. They are an excellent source of relevant information such as who is the No. 1 target buyer?

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The Future of Product Innovation: Insights from Joeri Devisch

Productside

Instead of placing bets based on assumptions, Joeri argues for tighter feedback loops, co-creation with customers, and building a culture where experimentation is normalized. There has to be a strategic reason, a clear sponsor, and a message that lands with everyonenot just the exec team. Trust powers innovation.

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The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

Netflix content recommendations Starbucks AI-Driven Mobile App Through its app, Starbucks uses AI to customize marketing messages, promotions, and even menu suggestions based on location, time of day, and previous purchases. With this AI-powered UX, users are continually drawn back to the platform, enjoying an experience curated just forthem.

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The Customer Service Gap Model

BrainMates

Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging. Regular customer feedback loops, user testing, and post-launch reviews are crucial.

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The Risks of Data Fragmentation + How to Fix Fragmented Data

Userpilot

When confidence in the data drops, you avoid experimenting with new product ideas because you dont know whether the feedback loops are accurate. The message feels careless, and the customer loses trust. This proves that even if the test results look promising, your data is skewed, and the rollout hurts your key segment.

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Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment

BrainMates

Give sales credible timeframes and positioning messages they can stand behind. Integrate win-loss insights with roadmap planning to close the feedback loop. Bring them into problem discovery, not just feature pitching. Be clear about what customer pain you are solving now, what will wait, and why.

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Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)

Lenny Rachitsky

Even the act of noting these examples trains you to recognize effective patterns.

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