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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. To start, let’s ask: what is a tool?

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How do you Build a Winning Product Team?

Mind the Product

It’s not rocket science that awesome products come from awesome teams, so what’s the key to creating and managing a team that’s designed for maximum impact? Here, taking advice from a number of product pros, we look at a selection of ways to build product teams and empower them to achieve success.

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Little Otter’s Rebecca Egger on making mental health care accessible to all

Intercom, Inc.

That approach is already being rewarded and recognized – Rebecca was recently named on Inc Magazine’s influential Female Founders 100 list for 2021. How can you develop the technology while making sure it really gets to the people who need it the most and has an actual impact on their lives?

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

Instead of making changes to their product based on customer feedback and research, they imagine who customers are and what they might want and ship features based on these assumptions. Customers will only sign up for your product if you can convince them that your solution can solve their problems. Ultimately, that leads to churn.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

It’s also important that you create excitement ahead of the launch and ensure synergy between your customer support and sales teams. Finally, you must analyze customers’ in-app activities after launch to drive retention. To learn how Userpilot can supercharge your in-app marketing plan, book a demo today!

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How do you kill a bad product idea?

DISQO

Input from executives is only less common than input from product owners, engineering teams, and the product managers themselves. The challenge for product leaders is that ideas from the C-Suite often lack customer validation and therefore put teams at risk of investing resources in ideas that won’t be successful.

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Black Women’s Business Collective founder Zanade Mann on advocating for your peers

Intercom, Inc.

In this special episode, we sat down with Zanade to talk about allyship, empowering Black-owned businesses, and what it takes to change deeply seated systemic issues and affect policy at a national level. ” Teaching taught me to develop what I want to do from the goal and go backward. Media is good and bad, and we know that.