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Tackling complex design debt: a three-step framework

Intercom, Inc.

Here’s a simple framework for managing it. A few years ago, we wanted to improve the A/B testing functionality in some of our targeted messages. Our in-app messages and email messaging enabled companies to reach customers inside the product in real time, so they could deliver the right message , at the right moment.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

As a result, we’ve seen some major, long-lasting changes to how businesses and consumers communicate and build relationships with one another: The popularity of messaging channels is on the rise – messenger-based support is now the second most used support channel. Challenge #1: Limited team bandwidth, resources, and budget.

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How support leaders can empower their teams to satisfy, delight, and retain customers

Intercom, Inc.

As a support leader, you already know how important it is to take care of your customers – but it’s just as important to take care of your support team. Here’s why human support is so crucial for any customer-centric organization, and how it can have a significant impact on your team, your business, and your customers. Here’s why.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

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Marketing Growth Strategy: Definition, Process, Examples, and More

Userpilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market development targets new markets with existing products, while product development – existing markets with new products. If so, we’ve got you covered.

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Solving for complex onboarding: Paving a path to value for your customers

Intercom, Inc.

Product teams often fall into the trap of spending most of their time on the core functionality of the products they’re building. Without an accessible onboarding process , customers may never reach the stage where they can use the game-changing features your team has worked so hard to build, making outcomes difficult to achieve.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Even if they aren’t, this benchmark regulation will probably be the basis for due care of AI systems going forward.”