Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention. Use social proof to reassure users and build trust.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

JUNE 22, 2023

While customer churn is a grave concern, retention is what can help you tackle it and make your product successful. Customer retention brings you more customers who tend to spend more, refer others, and provide valuable feedback that drives product improvement. A good customer churn rate is 3% or less for SaaS companies.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Customer Experience 98

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? They can contribute to every stage of the customer journey and uncover insights into customer relationship management. So let’s dive into details and learn from examples of what customer touchpoints are.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

ProductPlan

NOVEMBER 9, 2020

Customer feedback is the lifeblood of customer-centricity. It’s impossible to create and improve products without understanding customers’ experience, especially when customers have unengaged and do not provide feedback. While some customers may be quite vocal, sometimes customers aren’t engaged.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Intercom, Inc.

FEBRUARY 6, 2019

We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences. It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Prioritize based on impact.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Gainsight

JUNE 11, 2019

We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. So far, so obvious!

User Friction 70

User Friction Onboarding KPIs Customer Experience Customer Feedback 70

Gainsight

SEPTEMBER 20, 2019

We recently had the opportunity to join Gainsight for a webinar about Finding Friction in Your User Journey and How to Fix It. One of the key aspects of fixing user friction is understanding how to prioritize that work along with things like new feature development. When in Doubt, List It Out. And by how much ?

Framework 58

Framework Roadmap Customer Experience User Testing 58

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. In this article, we’re going to dig deep into the world of customer onboarding. Start with mapping the customer journey. What is a SaaS onboarding funnel?

Analytic Tools 98

Analytic Tools Onboarding KPIs Research Software Feedback Software 98

Userpilot

FEBRUARY 20, 2020

How many product request messages do you get every day? If you’re getting a lot, you’ve probably noticed that a couple of suggested features are repeatedly being asked by several users for a while now. This simple new feature follow up made their users extremely happy. The way they named the feature (Custom Roles) is direct.

Feedback Software 128

Feedback Software Onboarding KPIs User Testing Customer Experience 128

Userpilot

JULY 18, 2023

Customer feedback tools facilitate the collection and analysis of user feedback for customer-centric decision-making. Product analytics software provides objective insights into user behavior and product performance. These tools include features like real-time messaging, voice and video calls, and file-sharing.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This includes product managers , marketing managers , customer success managers , and anyone else who wants to learn how to attract more users, improve the user experience, and increase product adoption. But how do you do that? Product management and leadership speakers.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

AUGUST 18, 2022

A lack of personalized content makes users feel disengaged. Key tactic #1: Use welcome screens to segment customers from the very beginning and guide them down the right onboarding process for them. Customer onboarding process. Key tactic: Use welcome screens to greet customers and segment them from the beginning.

Customer Experience 98

Customer Experience User Testing Data Visualization Construction 98

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

MAY 9, 2024

The customer onboarding process is essential for product success. From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.

Onboarding KPIs 52

Onboarding KPIs User Testing Data Visualization Analytic Tools 52

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 97

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 97

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

FEBRUARY 14, 2021

In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption. Speaking of adoption: Lifecycle marketing is a great strategy for catering to customers focusing on the unique aspects of each stage of the life cycle.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. Next, you need to formulate your key message using your customers’ pain points and their resolvent with your product. You can create one or several user personas to specify your ideal buyer.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. SaaS user onboarding is a crucial step in the customer journey.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

OCTOBER 7, 2020

When in-app messages are best for driving new feature adoption. When webinars are best for driving new feature adoption. What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. But don’t panic.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76

UX Studio

AUGUST 21, 2019

The quest to acquire customers and keep them engaged has made personalized experience indispensable for any company’s communication strategy. We now expect personalized emails and ads almost everywhere, so the battle has shifted towards providing customers with personalized experience for every interaction they have with a company.

Customer Experience 84

Customer Experience Data Visualization UX Research Software 84

Userpilot

OCTOBER 21, 2020

Increasing New User Activation. …and how to achieve them, using an OKR framework with specific UI patterns and examples. Pushing more users down their user journey. Objective : gamifying and incentivizing the tertiary onboarding experience to help your users adopt the more advanced features of your complex products.

Analytic Tools 78

Analytic Tools Onboarding KPIs Data Visualization Feedback Software 78

Userpilot

MARCH 14, 2019

Five minutes for users to say “oh, I get it” about your software. According to TechCrunch, if your users don’t get your software, 77% of them won’t come back. There are plenty of ways how can you gain your customers’ attention and create the “aha moment” in five minutes.

Analytic Tools 43

Analytic Tools Feedback Software Research Software Data Visualization 43