Intercom, Inc.

APRIL 29, 2020

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. And if your customer’s context has changed, as it has so dramatically in the current situation, then your strategy must evolve as well.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JANUARY 5, 2023

By determining these costs, you can draw useful insights for strategies to tackle them. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ ” No inbound chat, no inbound email. Getting rid of friction.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Brian Balfour

JULY 12, 2017

They determine what ads appear and the rules that govern their cost. LinkedIn is the perfect example where over time they've achieve Product Channel Fit with Virality, UGC SEO, and different forms of Inbound and Outbound Sales. Google defines what content appears in the top ten search results.

User Testing 90

User Testing Strategy Product Research Outbound 90

Amplitude

SEPTEMBER 2, 2020

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Strategy #2: Approval Workflow - Intermediate Maturity in Data Management. Strategy #3: Event Planning Workflow - Advanced Maturity in Data Management.

Data Visualization 75

Data Visualization Analytic Tools User Testing Inbound 75

Amplitude

SEPTEMBER 2, 2020

So, you could say we’ve seen our fair share of strategies for managing incoming event data. Over the years of working with customers large and small, it’s become clear that there exist three primary strategies for managing data in product analytics, and they align to a company’s maturity level: Strategy #1: Cleanup Workflow.

Data Visualization 59

Data Visualization User Testing Analytic Tools Inbound 59

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. Beyond working internally and with businesses, we also work closely with the public sector in Japan: the Japanese government, local governments, and their tourism boards.

Travel 53

Travel Data Visualization Seminar Reporting Tools 53