Why marketers should choose Mixpanel over Google Analytics 4 (GA4)
Mixpanel
MAY 8, 2023
Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. Define what a session is for your site based on specific event start, timeout, or sending session IDs according to how you’ve defined it in another tool.
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