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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

Growing a digital product and company is a multi-team sport. For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. Define what a session is for your site based on specific event start, timeout, or sending session IDs according to how you’ve defined it in another tool.

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A Product Manager’s Approach to Building Integrations for SaaS Software

The Product Coalition

Software as a service (SaaS) has become much more attractive to customers as SaaS companies embrace the idea of offering rich integrations with other platforms. While working on a knowledge management solution aimed at custom support and sales teams, we integrated with several customer support desks and CRM.

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Interview: Advice for the Innovator’s Dilemma with Paul Young

bpma ProductHub

In response, he has given them processes to follow and skilled people to carry them out, which leads to market-responsive products and services. Currently at Pragmatic Marketing, Paul helps companies build product teams by teaching their managers and marketers how to become market-driven. They literally broke the scale.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

More than integrations and features and quarterly reports, back in August, Intercom turned 10. Government services shouldn’t be renowned for their endless queues, confusing forms, and excessive bureaucracy. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. And what a year it has been!

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How to run your own product discovery initiative (pt. 6/6)

The Product Coalition

Identifying and answering the most important questions Launching a socially responsible investing product was something the Nutmeg team wanted to do for a long time. It took a few years until the team felt the market for this product was mature enough. Additional information is never a bad thing at this point. guess what?

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Intercom on Product: One for the roadmap

Intercom, Inc.

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together to build a feature but in a larger company it’s a recipe for chaos.

Roadmap 165