Handbook Product Marketing Strategy Testing 
Intercom, Inc.
FEBRUARY 14, 2019
Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. How do you keep growing?
The Product Cafe
JANUARY 18, 2024
He is a key advisor and speaker known for his product strategy insights. Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Trust me, these are books you wouldn't want to miss!
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Intercom, Inc.
MARCH 13, 2019
As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. The first strategy of that next wave of growth is to expand your addressable market. Don’t get blinded by a big check.
Userpilot
MARCH 18, 2021
A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. This article will dive into how each department should own its own customer retention strategy – and how it should all fit together! TL;DR- 13 Customer Retention Strategies.
Product Bookshelf
AUGUST 22, 2016
The product management interview process is intimidating because it tests your expertise and domain knowledge in many different areas. Lin , the author of PM Interview Questions , about his favorite books for expanding a product manager’s skill set in the following areas: Product design. I asked Lewis C.
Intercom, Inc.
JULY 13, 2018
Get your free copy of The Growth Handbook, brought to you by Intercom. When it comes to getting the word out about your product, ask yourself, “Who do my customers and prospects turn to for advice when they are looking to learn about great solutions or make a buying decision?” Naturally, I went to town as a marketer.
Intercom, Inc.
OCTOBER 29, 2019
Download The Growth Handbook. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Segmentation cannot incorporate all strategic considerations nor changes to product, pricing, and packaging over time. Informing our approach to the market.
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