Product Management University
NOVEMBER 14, 2022
The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).
Product Management University
OCTOBER 12, 2021
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.
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Product Management University
MARCH 30, 2023
The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. Segmenting a B2B market is much simpler because there are fewer variables. healthcare, retail), size of the organization (e.g.,
Product Management University
AUGUST 3, 2021
To what extent do product management and product marketing disciplines need to change to align with the new customer landscape? Here’s one of the most important aspects of structuring your product management and product marketing teams. Product Management 2.0 – The Maturation of B2B Product Management.
Product Management Unpacked
SEPTEMBER 29, 2021
I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. There is also the ubiquity of what’s often referred to as the “product problem.” CMU is the place for product people.
Userpilot
MARCH 8, 2022
So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.
Product Management University
SEPTEMBER 20, 2017
Define the obstacles each product can eliminate and position, market and sell them under one umbrella – the customer goal. Integrate Products. You’re no longer in the business of products. Integrated solutions are the name of the new game. What are your equivalents?
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