Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.
Mind the Product
MARCH 11, 2024
Darian Chavira, senior product manager at Rockwell Automation, outlines the power of data science in achieving product-market fit and how it can transform your product development strategy. Read more » The post How to obtain Product- Market fit with AI appeared first on Mind the Product.
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Product Management University
SEPTEMBER 4, 2023
Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio.
The Product Coalition
JANUARY 7, 2021
Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit?
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. All of them are useless because they are not actionable.
Userpilot
NOVEMBER 8, 2022
How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only.
Mind the Product
JULY 30, 2021
In this ProductTank Dubai talk, Harpal Singh, Product Consultant and Interim CPO explains the elusive art and science of finding product/market fit (P/MF). He provides a framework for getting a clear understanding of P/MF and how to go about achieving it. Watch the video to see his key points in full or read on for [.]
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
These metrics allow your team to understand the product's progression and how customer feedback will inform it. In this webinar, Hannah Chaplin, Product Marketing Principal and Steve Cheshire, Product Manager will guide you through: What inefficient product development and road mapping look like.
Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker
Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook.
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience.
Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT
This webinar will cover: How to cut out the noise and determine which KPIs matter for your business. How to democratize data so that all teams in an organization can benefit from it. How to instrument your products to measure direct effect on business outcomes.
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