Gainsight

DECEMBER 15, 2023

Why CS Needs to Learn How to Speak CFO For years, we’ve been talking about your CS team being trusted advisors to your customers and doing the important work of helping them be more successful. We’ve created the ultimate cheat sheet for positioning your CS org as critical to your company’s bottom line.

Sales Training 52

Sales Training Reporting Tools Customer Experience Data Visualization 52

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Close the deal.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

APRIL 14, 2023

In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps. SaaS onboarding is the process of helping potential customers and new users learn how your product works.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Product Management University

AUGUST 5, 2019

Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training. Keep running with the market positioning and mobilize your value story via the salesforce. Product marketing loves this!

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mironov Consulting

JULY 27, 2023

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

SEPTEMBER 18, 2021

Carefully read the job description and think about how your previous experience with marketing campaigns will make you an indispensable PM. In today’s blog post we’ll give you tips on how to nail your product marketing interview. How do you determine whether an onboarding process is working? Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98