The Product Coalition

MARCH 18, 2021

Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaS products already have these integrations.

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Userpilot

NOVEMBER 30, 2023

What is the UX research process? It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences.

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Product Research User Testing Research Software Data Visualization 104

Userpilot

OCTOBER 26, 2023

What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.

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Userpilot

DECEMBER 6, 2023

What does it have to do with product management or product design? TL;DR Product dogfooding is a testing practice. It involves teams using their own product internally to identify issues and opportunities for improvement. Use surveys , interviews, session recordings, and product analytics to gather insights.

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Feedback Software Analytic Tools Research Software Reporting Tools 98

Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. But the question is, how do you conduct a UX audit, what quantitative data should you look at, and what does a good UX design even look like? There are several UX audit tools to consider when looking for options.

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Userpilot

OCTOBER 31, 2023

User experience analytics is one of the secret ingredients for boosting SaaS growth. This ensures your product remains enjoyable for users, boosting retention and loyalty. This guide shows you how to get started right away. As you read through, you will learn the different UX data types and how to measure them.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

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Alchemer Mobile

DECEMBER 21, 2022

Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Let’s jump right in.

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Userpilot

MARCH 6, 2024

CRO is a practice with a lot of room to explore, hence, there are many tactics you can experiment with to optimize sales and product engagement. AI in In-App Messaging : Employing AI for in-app messaging to optimize message delivery and boost conversions.

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Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Product Coalition

JANUARY 27, 2024

Software development with sustainability in mind is a rising trend in digital spaces. Let’s explore how and why this matters. I would like to thank Tremis Skeete, Executive Editor of Product Coalition, for his valuable contributions to this article's research, development, and writing.

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Analytic Tools Research Software Reporting Tools Software Review 137

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.

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Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. Here’s what I finally figured out. It was an aha moment.

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Userpilot

FEBRUARY 29, 2024

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Starts at Silver’s $199/month.)

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Userpilot

SEPTEMBER 8, 2023

Are A/B testing mistakes limiting your ability to drive engagement and conversion? But here’s a fact: many SaaS companies are going about A/B testing the wrong way. 13 AB testing mistakes companies are making: Thinking that A/B tests work for testing landing pages only: It doesn’t. Avoid this.

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Userpilot

JULY 5, 2022

How is it different from other kinds of innovation? Why is incremental innovation important for product managers ? Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Small but regular improvements are a more reliable way to achieve product-market fit.

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Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

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Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

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Userpilot

MAY 1, 2024

Looking to deliver a better digital product experience? Creating outstanding product experiences is essential for boosting user engagement , enhancing core feature adoption, and improving overall retention. This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”.

Customer Experience 105

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. But first, what’s in-app feedback?

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Userpilot

DECEMBER 7, 2023

Thus, properly harnessing data-driven insights is key to achieving product growth and business success. It will also guide you through uncovering and harnessing these insights in your SaaS business. Data-driven insights can help you create resilient product growth strategies. How to uncover data-driven insights?

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Product Talk

MARCH 16, 2022

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. This sets the scope for our discovery. From there, an effective team is doing two key research activities week over week. Assumption testing is evaluative. Interviewing is generative.

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Userpilot

JUNE 26, 2023

How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. NPS surveys track customer loyalty and provide insights into their satisfaction.

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Feedback Software Analytic Tools Research Software Customer Feedback 98

Userpilot

MARCH 19, 2024

Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. We explain what a feature rollout is, why it is important for product teams, and how to conduct them. The team conducts research to identify opportunities and generates solutions. Ready to dive in?

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Userpilot

AUGUST 14, 2023

For most SaaS businesses, a product satisfaction survey can be the heart of a user research process. But what type of surveys are best for your goals? And how should you ask your questions to ensure that you’re collecting the right data? Let’s start by defining what a product satisfaction survey is.

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Userpilot

MARCH 23, 2022

Is there such a thing as NPS survey best practices? There’s much more to NPS than sending users a customer feedback survey. In this article, I’ll briefly go over what Net Promoter Score (NPS) survey is and how to calculate it. They’re satisfied with your tool and most likely to recommend you.

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Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. But with so many platforms out there, which one should your SaaS business choose? But with so many platforms out there, which one should your SaaS business choose?

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UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. What is UX Research in Design? Why Is UX Research Important?

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Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?

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Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. TL;DR Customer insights are deep interpretations of customer’s actions, preferences, and needs based on data like purchase history, social media interactions, customer surveys , etc. What are customer insights?

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The Product HQ

MAY 10, 2024

People from several different backgrounds decide to become platform product managers and follow a rich and rewarding career that is varied, fulfilling, and well-paid. This article describes all of the essential information needed to begin the journey to becoming a platform product manager.

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Userpilot

SEPTEMBER 7, 2023

In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. TL;DR A journey map is a visual representation outlining the entire customer experience from discovery to conversion and beyond. What is a customer journey map?

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Analytic Tools Feedback Software Research Software User Testing 105

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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