Product Talk

FEBRUARY 14, 2024

Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. It was a great experience,” says Tali.

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Analytic Tools Research Software Product Research Data Visualization 220

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. So how do you ensure that your product not only lives but actually thrives? TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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UX Studio

MARCH 1, 2024

In today’s AI-driven world, the excitement about artificial intelligence is widespread, with numerous tools available to shape our lives and the world. Our blog post guides you through the maze of AI research tools. Let’s dive in and navigate the future of research together!

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. How to Become SaaS Product Manager?

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Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

FEBRUARY 29, 2024

As you’re researching customer analytics platforms, you’ve probably noticed how hard it is to find reliable information on the available solutions. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Starts at Silver’s $199/month.)

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Userpilot

JANUARY 9, 2024

In the world of SaaS, having a seamless user experience can make or break your company's success. But the question is, how do you conduct a UX audit, what quantitative data should you look at, and what does a good UX design even look like? There are several UX audit tools to consider when looking for options.

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Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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Product Management University

FEBRUARY 22, 2023

In this post, we’ll look at the nuances of the product manager career path and how to stand out in your role so you can advance in your field. As more and more SaaS/cloud companies launch every day and existing companies move to subscription-based product models, the need for product managers is skyrocketing. What’s stopping them now?

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Userpilot

OCTOBER 31, 2023

User experience analytics is one of the secret ingredients for boosting SaaS growth. This guide shows you how to get started right away. As you read through, you will learn the different UX data types and how to measure them. We will also go over free and paid product analytics tools that can help facilitate the process.

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The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. But first, what’s in-app feedback?

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Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. In this article, we will examine what an effective SaaS UX design is, why it’s important, and the best practices to produce a well-crafted design that works. What is SaaS UX design?

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Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

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The Product Coalition

MARCH 25, 2022

The overall technological progress enhances a lot of business areas, and financial technologies are certainly part of that dynamic. Banks, insurance companies, and trading platforms use digital solutions to facilitate their communication with clients and make operations easier to perform.

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Userpilot

DECEMBER 7, 2023

It will also guide you through uncovering and harnessing these insights in your SaaS business. For instance, market research data can help you decide on effective product management strategies. How to uncover data-driven insights? This article explores what data-driven insights are and why they are important. Gather data.

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Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. 17 customer success best practices you can apply in any SaaS include: Tailoring the onboarding experience using customer data to increase retention and success.

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Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. Demographic research data help you create and understand different customer profiles.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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Userpilot

JULY 4, 2023

Read on to discover how to cross the chasm and scale your technology company. Build an MVP to let a small user base test out your product and provide feedback to perfect key features , messaging , and positioning. Use popular platforms like Product Hunt to launch your product to get new users. Book a demo now.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Userpilot

DECEMBER 6, 2023

The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. Thanks to dogfooding, companies increase their chances of delivering a positive user experience right off the bat. Before you start testing, provide testers with adequate user onboarding so that they know how to use the product.

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Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

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Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. But first, what’s in-app feedback?

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Feedback Software Analytic Tools Research Software Data Visualization 52

Alchemer Mobile

NOVEMBER 27, 2022

Building a successful app can mean big business. But, it also requires a proper plan to reach your target market and stand out against millions of apps already successfully positioned in the market. What does a successful app look like? Top apps grab people’s attention with a compelling icon right away.

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Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

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Product Talk

MARCH 16, 2022

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.

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Userpilot

SEPTEMBER 7, 2023

In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2.

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Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

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Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. Here’s how to do it. Business practices, new and old, are always a big part of the discussion when you’re demonstrating your solutions. The first is table stakes.

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Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. This analysis isn’t exclusive to SaaS; the principle applies when analyzing physical attributes for hardware products. How to effectively analyze product features: Define your objective. We cover: Types of product features.

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Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

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Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? Here are four steps for building a user adoption strategy: Do customer research and create user personas.

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Userpilot

JANUARY 3, 2023

Are there any special tools I can use? The main way SaaS companies determine this risk is through in-app activities. How to identify churn risk signs hiding in your product: Talk to your customer success team. Investigate low NPS responses and find personalized solutions. What parts of the process can be automated?

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

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Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. In this article, we talk about what customer reviews are, why they are important, and how to ask for them. Let’s dive in!

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Userpilot

NOVEMBER 26, 2023

Boosting and optimizing the conversion rate is vitally important for all product managers and savvy SaaS owners. In this article, we're going to: Set out how quantitative data analysis can lead to conversion optimization. How to leverage CRO analytics data to enhance conversion processes. Ready to make a start?

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