Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

There are many methodologies for feature prioritization in product management. If you are a product manager dealing with this, beware that one size doesn’t fit all. Product feature prioritization is one of the most difficult parts of a product manager’s job.

Product Leadership in Scrum

Roman Pichler

While the three roles exercise different leadership, the people involved must effectively collaborate to achieve product success and align product strategy, roadmap, backlog, design and technology, and process decisions—without losing focus of their respective core responsibility. [1].

5 Best Practices for Gathering Customer Feedback in 2018

Pragmatic Marketing

This was the subject line of an email I recently received from an account manager at a financial management software vendor. So of course our team had told the account manager (many times over the past six months) about the one major improvement that we would really benefit from. And yet there I was with a mass email full of ideas. The product team was clearly not soliciting feedback from customer-facing team members (such as the account manager) on an ongoing basis.

Sprout Social uses productboard to grow their social media management platform

ProductBoard

As Director of Product for the popular social media management platform, Arnita Hayden was charged with listening for inputs like these and using them to make complex feature prioritization decisions. Many are complicated to use, or force you to manage your product in a particular way.

Simplifying User Feedback

The Product Coalition

Seasoned Product Managers may feel they’ve previously heard everything they need to know to make a decision. New Product Managers may be in their first customer facing role, and gathering user feedback is outside their comfort zone. A Product Manager needs to go out and get feedback.

SiriusDecisions 2015 Summit Recap

Good Product Manager

Product Management: The Next Generation Toolkit. My colleague Jill Stanek and I covered four types of applications relevant to product managers: Idea Management ( which Jill covered in this recent blog post ); Concept Testing; Product Planning, Roadmapping and Prioritization ( which was the subject of a SiriusDecisions Field Guide ); and Product Engagement. The 2nd most valued provider representative according to buyers: talking with the vendor Product Manager!

Product Management Technologies; Five Essentials for Strategic Product Management; Planning Assumptions for 2016

Good Product Manager

We’ve been busy at SiriusDecisions with a lot of new research and resources for b-to-b product management leaders and product managers: The ABCs of Product Management Technologies. In my first post for the new SiriusDecisions Marketplace, I cover The ABCs of Product Management Technologies. The Five Essentials for Strategic Product Management. You can download the piece and learn about the foundational behaviors of strategic product management.

Product Management Technologies; Five Essentials for Strategic Product Management; Planning Assumptions for 2016

Good Product Manager

We’ve been busy at SiriusDecisions with a lot of new research and resources for b-to-b product management leaders and product managers: The ABCs of Product Management Technologies. In my first post for the new SiriusDecisions Marketplace, I cover The ABCs of Product Management Technologies. The Five Essentials for Strategic Product Management. You can download the piece and learn about the foundational behaviors of strategic product management.