Nulab

FEBRUARY 10, 2020

That’s why it’s of the utmost importance that your startup understands the fundamentals of digital marketing and traffic management. You’ll need to try a lot of strategies to find out what works best for you, but we’re happy to share what we’ve learned to help you along. What is traffic? Social media.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. For this strategy to work, the product has to solve a meaningful problem for the users. Benefits of being product-led.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

JULY 2, 2022

In fact, product growth manager Gonçalo Henriques believes the approach is a gold mine for driving product-led growth. Here’s how Reforge’s growth manager Elena Verna thinks about it: “If your product has a high cost of giving out trial or occasional in use (MAU), this option may be a bad fit.”. Companies like Canva, Toggle, etc.,

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

ProductPlan

APRIL 27, 2021

In our early market validation, we discovered that product managers wanted to try the product on their own before buying. Educational focus with inbound marketing. Our low-key educational approach to content allows product managers to learn about us through high-quality articles, books, webinars, and other content.

Customer Experience 52

Customer Experience Product Research Inbound Customer Feedback 52

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. Host webinars to promote new features. How to build a growth marketing strategy? What is growth marketing?

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Finally, we have the enterprise model. Newsletters.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Gainsight

FEBRUARY 2, 2024

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. They’re creating great inbound marketers, with the understanding that it will make them more successful customers. These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JULY 23, 2023

TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Content marketing leader to develop and implement comprehensive content strategies.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

MAY 12, 2021

. “Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale” Meaningful insights fuel great experiences, but it can be challenging to draw them out when you’re constantly managing high volumes of inbound conversations. Want to see these features in action?

Data Visualization 118

Data Visualization Customer Communications Reporting Tools Customer Feedback 118

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. They also help with management and ensure that tasks and resources are effectively managed.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. Was that your strategy from the get go or was there a little bit of happenstance? The hub and spoke model for content strategy. You build that audience.

Webinar 192

Webinar Inbound Download User Testing 192

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

JUNE 23, 2020

I’ve got various product managers reporting into me and we focus primarily in the support space. So I think another benefit here is that it really brings structure and clarity and a framework, to build out your support strategy. What already exists either in our help center or webinars or helpful guides?

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

JULY 20, 2023

Product managers have been using marketing automation platforms like HubSpot and Marketo to automate repetitive tasks for years. Better time management is one of the most reliable ways to improve productivity so having an AI-powered solution for it is bound to pay off in the long run. How can you benefit from AI productivity tools?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

FEBRUARY 1, 2022

There are three key components of a product experience strategy: product analytics – necessary to make informed product roadmap decisions and segment customers based on how they interact with your product. Customer success managers interact with users on a regular basis. How to design the perfect product experience.

Customer Experience 98

Customer Experience Data Visualization Analytic Tools Feedback Software 98

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

MARCH 19, 2019

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. SaaS Inbound Marketing. Social Media.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Ruth O’Brien , Senior Manager of Customer Support here at Intercom. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

SEPTEMBER 20, 2018

We recorded a free-flowing conversation for the podcast, where we flipped the script and interviewed each other about everything from how to stay relevant in marketing to strategies for digging into tricky metrics. It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99