The Product Coalition

JUNE 9, 2023

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). So some education of your audience is always happening. It is only then that you can discuss why yours is better than all others.

Education 109

Education Marketing Weak Development Team User Testing 109

The Product Coalition

JULY 16, 2023

While I was deeply involved in the details of the product and as a perfectionist by nature wanted to control every little detail, I had to focus on more than just the product development to succeed. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 137

Strategy Product Management Product Manager Management 137

The Product Coalition

JANUARY 4, 2021

Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure?

Education 141

Education Marketing Weak Development Team Advertising 141

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. Presenting the product. Sales cycle.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Userpilot

JULY 19, 2021

A lot of people think that personalization is about adding a customer’s name to every email or message. If they choose that they are moving from another tool, ConvertKit presents them with tool options. To personalize your SaaS right, follow these tips: Decide the common reasons why users choose your product.

Analytic Tools 97

Analytic Tools Research Software Reporting Tools Customer Communications 97

Oren Steinberg

MARCH 7, 2017

By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing. Remember to express your expertise in terms of the problems you solve not the science or technological beauty of your product. Being an expert is not enough.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40