article thumbnail

Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

article thumbnail

The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Will I focus more on inbound or outbound sales, or both equally?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Let’s look at them in detail.

B2B 79
article thumbnail

How live chat can warm up your cold outbound leads

Intercom, Inc.

So we began using our live chat tool – typically viewed as a tool for responding to website visitors – to continue engaging cold email leads. From outbound to inbound. This new approach to live chat as a part of cold outreach has turned outbound emails into inbound conversations. How to use live chat for a product launch.

Outbound 218
article thumbnail

Announcing even more ways to support your customers: Here’s what’s new at Intercom

Intercom, Inc.

At Intercom, we’re committed to building a product that enables businesses to offer a world-class, personalized customer experience. As the world of customer support evolves, our product evolves alongside it. . Consolidate your tools and streamline your support tech stack to deliver fast, personalized support from a single platform.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

We have a wiki that we use internally, which is super helpful for those launches as well, which usually mirrors a doc like that. We use a loom a lot as a tool. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

We have a wiki that we use internally, which is super helpful for those launches as well, which usually mirrors a doc like that. We use a loom a lot as a tool. So we use loom as a tool, we definitely use docs and then I think what's most effective is, you know, going to team meetings that still works really, really well.