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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

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From first touch to qualified lead: How to use live chat for sales

Intercom, Inc.

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. Using live chat for sales, you can: Qualify inbound leads using customizable bots that ask relevant, targeted questions. Marketing qualified lead (MQL). Sales qualified lead (SQL).

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Announcing new next-generation bot capabilities to uplevel your automated support

Intercom, Inc.

At Intercom, we’re striving to make our automation bots as powerful as possible, offering companies the fastest way to resolve queries in the face of ever-increasing inbound volume and customer expectations. Now our bots can resolve even more of your customers’ questions by using customer data from your other tools ”.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. Customers who had enough of receiving unsolicited communication quickly armoured up with these new “protection” tools. Listen to the full episode above or check out Brian’s key takeaways below.

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How to Build Custom Funnel Reports in SaaS

Userpilot

Funnel reports are a popular analytics tool used to optimize customer journeys and user flows. TL;DR Funnel reports are analytical tools for visualizing the stages of the customer journey and analyzing how users progress from one stage to another. Our guide explains how to build and analyze funnel reports for actionable insights.

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Future facing businesses are investing in much better customer experiences, moving beyond traditional support tools that are built around deflection as the solution to scale. The Conversational Support Funnel.

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Announcing ‘The Intercom Customer Support Trends Report for 2022’

Intercom, Inc.

It shone a spotlight on how forward-thinking support teams were adopting conversational support tools – like proactive messaging capabilities and chatbots – to meet rising customer expectations and mounting inbound queries. Almost half (47%) of support teams are slowed down every week because their tools aren’t integrated.