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What we shipped: 5 new features to help build a differentiated customer experience

Intercom, Inc.

At Intercom we think a lot about what it means to deliver a differentiated customer experience. Another key piece in delivering a differentiated customer experience is the Inbox. The heatmap for new conversations will now be a sum of all new inbound conversations, rather than average.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. Customers who had enough of receiving unsolicited communication quickly armoured up with these new “protection” tools. Listen to the full episode above or check out Brian’s key takeaways below.

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A New Inbound Approach To Customer Success

Gainsight

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

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What is proactive support?

Intercom, Inc.

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. It reduces inbound conversation volume without sacrificing customer happiness. Here are three major benefits of proactive support.

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Your next wave of growth will come from conversational relationships

Intercom, Inc.

In a crowded market, great experiences play an increasingly pivotal role in catching customers’ attention and differentiating you from competitors. Send proactive support messages that anticipate issues and reduce inbound conversations. It’s this kind of interaction that makes your customer experience feel magical – and personal.

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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Establish clear, differentiated roles on your sales team. Let’s take inbound sales and outbound sales, for example.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

As a result, digital technologies are being seen as the critical differentiators they are. But as with all technology, the right tools are only half the battle: you also need to ensure you’re using them in service of the right goals. Make the trend work for you: Curate the right tech stack to engage your customers at scale.