The Product Coalition

JULY 16, 2023

In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.

Strategy 148

Strategy Product Manager Product Management Management 148

Intercom, Inc.

DECEMBER 12, 2018

In this guide we’ll show you how your business can navigate the martech landscape to build a lean, productive marketing stack, and how some of the fasted growing software companies are building theirs. What is a marketing technology stack? ABM has evolved from buzzword to a “must-have” for marketing teams today.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

AUGUST 30, 2024

Understand the reasons behind their pricing decisions – whether they focus on premium pricing to convey exclusivity or competitive pricing to capture more market share. Conduct a SWOT analysis Perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Create a competitive analysis report template.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Pragmatic Marketing

NOVEMBER 9, 2009

While software development teams have been moving toward agile methods for years, many product managers are only now becoming aware of it. An agile approach applies collaborative and continuous improvement concepts to software development. It seems that agile teams do everything in a new way.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Mixpanel

JANUARY 12, 2023

If you know a thing or two about product development, you’ve heard of the “a-ha” moment. It’s the “pivotal moment when a new user first realizes the value of your product and why they need it,” according to Appcues. It’s also a moment when someone is likely to signup and/or buy your product. It’s incredibly consistent.

Data Visualization 115

Data Visualization User Testing Product Research Research Software 115

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 64

Outbound Inbound Product Manager Product Management 64

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Goals are important aspects of the product strategy. Source: Pragmatic Institute.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. What is a go-to-market (GTM) strategy? GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JANUARY 10, 2022

Creating a customer journey map can help your SaaS customer success team identify key AHA moments for them to drive customers towards. Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job-to-be-done) so don’t hesitate to invest in employee training. Churn rate.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

MARCH 29, 2022

Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. We’re here for you.”

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

APRIL 26, 2024

Creating a customer journey map can help your SaaS customer success team identify key AHA moments for them to drive customers towards. Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job to be done) so don’t hesitate to invest in employee training. Churn rate. Customer stickiness score.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Talk with your sales and customer service teams to better understand your customer profiles.

Feedback Software 97

Feedback Software User Testing Research Software Data Visualization 97

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

NOVEMBER 19, 2019

How do you motivate and lead a team when the future is uncertain? I will talk about managing through good times and bad times so don’t worry there will be good times before I get to the bad stuff. Being British we like a bit of bad news. But my personal journey is a developer to CEO. This is a B2B product.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

OCTOBER 29, 2020

Think about what you could be doing to bring more diversity into your teams and be more inclusive as a company, and go actively out of your way in order to achieve set goals. I usually do them with Paul or people from the product teams – it’s much more fun to be on a podcast with your boss. Be open-minded.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Business of Software Conference

JULY 26, 2016

Mikey Trafton: How To Manage Your Badass Team. Bethany Pagels-Minor: The Many Flavors Of Agile – What’s The Right One For Your Team? Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback Customer Experience 70