Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

MARCH 29, 2024

13 top examples of SaaS brand activations include: Userpilot hosts industry webinars to generate brand awareness. Ahrefs uses video marketing to reach relevant audiences. Through these webinars, Userpilot imparts knowledge that improves the work quality of its target audience.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Content formats such as blog posts, newsletters, informative videos, webinars, etc., It encourages prospects to engage with your brand and boosts the content’s search engine ranking to draw more inbound traffic. Webinar invitation to promote new features.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing Customer Experience 98

Userpilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. It teaches how to leverage product strategy for user growth.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 2, 2022

This urgency will push them to learn about your product, start using it and make a decision quickly. A 15% conversion rate is okay if you’re new in the market and probably haven’t nailed product-market-fit yet. What is a good SaaS trial conversion rate? However, the industry average is 25%.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Video marketing (YouTube and TikTok). Finally, we have the enterprise model. User persona example. Newsletters. Case studies. Paid search. Link building.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

MARCH 29, 2018

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. Eric: Webinars. You build that audience. Sure, do that.

Webinar 192

Webinar Inbound Download User Testing 192