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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

Adjust your product strategy and roadmap. We’ve used these inputs to re-prioritize our product strategy and roadmap. Looking at our own product, we can see conversations with end users in Intercom have hit a number of all-time highs since February. What pain points are they facing? Where can Intercom be helpful?

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8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

HubSpot gives a platform to its customers at Inbound conference. Ready to build a customer-led product strategy? Try Userpilot and Take Your Product Strategy to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer-led marketing? Dropbox’s customer-led product strategy.

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Tools of the Trade: How HiveMQ Automates Customer Interview Recruiting with Orbital

Product Talk

As the VP of Product Management at HiveMQ, Yury oversees HiveMQ product discovery and delivery by the Product & Engineering team. In his role on the leadership team, he is responsible for shaping and executing their product strategy.

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The Activities of a Strategic Product Manager

ProductPlan

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

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Product adoption: how to get customers to embrace your product

Intercom, Inc.

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. 4 forces that influence product adoption. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

Lean relies on good product strategy A product development strategy is a set of processes, methods, and rules used to create new products in a timely fashion. A good strategy increases the chances of a startup’s success. A good strategy is based on the market needs and not on personal biases.

Startups 158
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3 Ways To Educate the Market That Actually Work

The Product Coalition

Think about HubSpot, which created the inbound marketing category, and PayPal, which solved the secure online payments problem back in the days that exposing your credit card number on any website was extremely risky. It is only then that you can discuss why yours is better than all others.

Education 158