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A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing?

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A comprehensive guide to A/B testing

Userzoom

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. a horizontal form) had a huge impact on their users, and their conversion rates… Horizontal form. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing?

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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Meanwhile customer expectations are rising – they expect better experiences and immediate support resolutions. This leads to more and more inbound support volume. This reduces inbound volume. Click to view.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Support teams get a lot of repeated inbound questions, which get tedious to answer. A big risk with a project like this is always end user experience. An example of an exceptional end user experience for an ML product is the keyboard suggestions feature on smartphones. Would end users be glad to see the bot?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Uses inbound marketing methods like content and social media marketing for lead generation. Inbound or outbound for your enterprise SaaS marketing strategy?

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Micromarketing: What Is It and How To Build a Micromarketing Strategy for Your SaaS Growth

Userpilot

For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment. Finally, A/B test your product experiences and messages to measure their effectiveness. Conclusion.

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7 Ways Cohort Analysis can Optimize Company Performance and Results

Mind the Product

These patterns help guide product decisions to suit user needs more effectively and improve the user experience. Test Your Hypothesis. Let’s say you believe a user performs a particular behavior for a specific reason that results in increased trial sign-ups. Paying customers in May. Customer Acquisition by Channel.