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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. Once every decade or two, developments in technology trigger monumental changes in an industry. Self-serve Support and bots to automatically answer all common customer questions, reducing inbound volume to support agents.

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The future of customer acquisition with HubSpot’s Meghan Keaney Anderson

Intercom, Inc.

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. One of the biggest shifts that Meghan has made is to the way her team is organized. Source: HubSpot Research, State of Inbound 2018.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints. Achieve better business outcomes.

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How I treat creative copy like a product—using data

Mixpanel

If you know a thing or two about product development, you’ve heard of the “a-ha” moment. And while this isn’t bad, it forgets that keyword research is a study of language. From 2015-17, Plaid was a modern API for banking data for developers. They’re crystal clear that they speak to and for developers.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Are they keen to test it out? For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Iterate the product based on feedback.

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Better Practices for Building Integrations

Amplitude

At Amplitude, we are big fans of customer development partners (CDPs), who help us build and test our new features. If your integration is built on top of a system that will soon be deprecated, it’s usually a good idea to wait until the replacement is rolled out and fully tested. Good integrations start with customers.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them. Short on time?

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