Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? healthcare).

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Marketing Product Marketing Reporting Tools Healthcare 147

The Product Bistro

NOVEMBER 25, 2021

My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. But she pointed them at me.

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Product Management Product Manager Analytic Tools Data Visualization 195

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. So, it is a win for all involved and I am delighted to contribute to industry, CMU and its students.

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Product Management Product Manager Product Research Healthcare 217

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

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Product Marketing Marketing Differentiation Healthcare 147

Product Management University

SEPTEMBER 4, 2023

Consider the fact that portfolio marketing just might be your ticket to strategic product marketing in its purest form, making everything a lot easier with better results. What is Portfolio Marketing? Marketing products individually only dilutes that message. Here’s why.

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Product Marketing Marketing Customer Experience Product Research 130

Product Management University

OCTOBER 19, 2023

company name] expands its AI coach language to 96, the most in the industry. For sure, but let’s not stop with the product value story. How you design and build products doesn’t change in a portfolio management model. company name1] and [company name2] partner to empower manufacturing supply chains with automation.

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Product launches Product Research Weak Development Team Vision 264

Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

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Positioning Product Marketing Marketing Product Management 100

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. In This Issue.

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Magazine B2B Product Management Product Manager 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

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Product Research User Testing Research Software Feedback Software 94

Lenny Rachitsky

MARCH 10, 2024

Real product managers are creators and are responsible for both value (ensuring the product meets customers’ needs) and viability (ensuring the product aligns with the business objectives). Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy.

CTO Coach 85

CTO Coach Product Research Product Management Product Manager 85

Product Management University

OCTOBER 17, 2023

Nothing eludes the ripple effect of your product management model, and sales enablement is no exception. Connecting Product Portfolio Management To Sales Enablement If you’re thinking, OK, so what does product portfolio management have to do with sales enablement, here’s your answer.

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Product Research Customer Experience Positioning Management 130

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers , backed by data from our 2020 Mobile Engagement Benchmark Report.

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User Testing Customer Experience Customer Feedback Feedback Software 227

Ronke PM

APRIL 11, 2024

The success of products that combine utility and delight is partly due to the innovative and fearless cross-functional team that developed it. These teams possess superb experience and extensive backgrounds in their industry, understanding the jobs their customers and personas need to accomplish.

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User Testing Customer Feedback Feedback Software Customer Experience 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

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Feedback Software Product Research Research Software Product Marketing 93

Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

User Testing 147

User Testing Product Marketing Marketing Customer Experience 147

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Related Articles.

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B2B Marketing Product Management Product Manager 165

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

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Data Visualization Analytic Tools Feedback Software Research Software 102

The Product Coalition

JANUARY 17, 2022

Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business.

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UX Data Visualization Development Reporting Tools 137

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. I sat down with an industry veteran to make some sense of it. This is achieved via market research & analysis. They also must consider where the market is going, not only where it is now.

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Marketing Product Marketing Reporting Tools Product Research 78

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

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Product Marketing Marketing Management Management 52

Product Management University

SEPTEMBER 20, 2021

Formalize the product marketing function (not to be confused with product management) and organize it according to your chosen industry segments. Assign solutions marketing managers by market segment instead of the traditional product centric alignment. Related Articles.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

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Product Marketing Marketing Customer Feedback Workshop 130

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.

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Branding Product Management Product Manager Reporting Tools 123

Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? .

User Testing 69

User Testing Feedback Software Data Visualization Product Management 69

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Research Software Product Marketing 97

The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. That’s where a market requirements document comes into play.

Document 125

Document Research Software Analytic Tools Marketing 125

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

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Product Marketing Marketing User Friction Vision 130

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

FEBRUARY 17, 2022

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. User research is used when trying to find product-market fit and do further research on behaviours and frustrations. Find product-market fit. Product market fit survey, built with Userpilot.

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User Testing Product Research Customer Feedback Research Software 129

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Analytic Tools Data Visualization Research Software Feedback Software 97

Product Management University

NOVEMBER 21, 2022

Staffing your organization with highly capable product managers is of utmost importance to ensuring the success of each product, but what happens when your portfolio starts to expand? Adopting a product portfolio management (PPM) approach is the logical next step in the maturation process for most product management teams.

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Research Software White Paper Management Management 130

Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. The topic is: Are your misconceptions about product management holding your career back? .

User Testing 62

User Testing Feedback Software Data Visualization Product Management 62

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Research Software Analytic Tools Feedback Software Data Visualization 96