Sachin Rekhi

AUGUST 23, 2022

The hardest part of bringing a new product to market is always the elusive hunt for product/market fit. Marc Andreessen describes product/market fit as "being in a good market with a product that can satisfy that market". The experience of failing on Anywhere.FM

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User Testing Product Marketing Marketing Customer Experience 147

Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. So, it is a win for all involved and I am delighted to contribute to industry, CMU and its students.

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Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined?

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Positioning Product Marketing Marketing Product Management 100

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . This isn’t always the case across the industry. More and more, I see startups hiring PMMs as their first marketer ”. product marketing team.

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Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 94

Research Software Analytic Tools Feedback Software Data Visualization 94

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

bpma ProductHub

SEPTEMBER 14, 2018

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. This year, Business of Software Conference USA is in Boston,…

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Feedback Software 89

Feedback Software Product Research Research Software Product Marketing 89

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Technical Review Onboarding KPIs User Testing Feedback Software 166

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 99

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Userpilot

APRIL 3, 2024

Continuous improvement through experiments is key in product-led innovation, ensuring products evolve in line with user preferences. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Analytic Tools 91

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 91

Lenny Rachitsky

MARCH 10, 2024

Real product managers are creators and are responsible for both value (ensuring the product meets customers’ needs) and viability (ensuring the product aligns with the business objectives). Seek individuals with deep expertise, coaching abilities, and a contribution to comprehensive product strategy.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. I sat down with an industry veteran to make some sense of it. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

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Marketing Product Marketing Reporting Tools Product Research 78

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

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Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business?

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User Testing Product Marketing Marketing Product Research 142

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. The coronavirus pandemic has pushed mobile to the core of the buyers’ journey, and in order to compete, product roadmaps must adjust to prioritize in-app engagement enhancements.

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Ronke PM

APRIL 11, 2024

The success of products that combine utility and delight is partly due to the innovative and fearless cross-functional team that developed it. These teams possess superb experience and extensive backgrounds in their industry, understanding the jobs their customers and personas need to accomplish.

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The Product Coalition

SEPTEMBER 9, 2022

Product managers come in different shapes and sizes (i.e., However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. Metrics strategy ?—?Setting specializations).

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Document Research Software Analytic Tools Marketing 125

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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Technical Review Research Software Onboarding KPIs Reporting Tools 159

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. In This Issue.

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The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? At stake is a share of the global cosmetics-products market, which is expected to reach US$805.61 billion in 2017.

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Branding Product Management Product Manager Reporting Tools 123

Revulytics

DECEMBER 12, 2019

It is no surprise that we talk a lot about software usage analytics , but I thought it would be interesting to take a look and see what industry analysts are saying, too. What is driving this interest in product usage and data analytics? Digital Transformation and Adoption of Cloud-Like Business Models.

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Analytic Tools Data Visualization Feedback Software Research Software 70

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on.

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Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

Onboarding KPIs 80

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 80

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Conclusion.

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The Product Coalition

JUNE 24, 2020

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? It’s a non-negotiable for me, that a product manager must have emotional intelligence.

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Research Software Analytic Tools Product Research User Testing 148

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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Intercom, Inc.

JUNE 1, 2018

In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. I didn’t have a perfectly mapped out startup marketing strategy. I certainly didn’t have an “acquisition strategy.”

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Onboarding KPIs Analytic Tools Feedback Software Product Marketing 97

Innovatemap

JUNE 27, 2023

Innovatemap partnered with Nextech to equip Indiana teachers with the tools and strategies to integrate new tech business practices into their classrooms, empowering them to nurture the digital skills and curiosity of their students. Nextech’s summer XPLORE program gives teachers the chance to learn from tech industry professionals.

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98