Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Regular product managers are more customer-centric in their approach. Product vision.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses. Defining product vision.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

The Product HQ

APRIL 20, 2024

Now, prospective product managers are looking for ways to enter into this niche and meet the demand from potential recruiters. How to Become SaaS Product Manager? This guide shares key advice, tips, and strategies to help you become a SaaS product manager. Conduct your market research and determine the product strategy.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. There are different types of product launches. What is a product launch?

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. PMs need to know how to use product analytics tools to gain actionable insights. Product manager skills: market research.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Product Research 105

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Product management is a discipline valued by the world’s most successful and innovative tech companies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

The Product HQ

MAY 10, 2024

That is why as a product manager, you have to master the underlying principles of product management. Discover the right frameworks to coordinate teams, take charge of the product lifecycle, and keep your product team engaged from beginning to end. The experience you gain is either formal or informal.

Research Software 52

Research Software Analytic Tools Customer Experience Product Management 52

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Product operations. Take those inputs, synthesise them and then figure out which direction you should go in. Preparing for the C-Suite.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

Userpilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 249

Agile Product Research User Testing Feedback Software 249

Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. They work at the intersection of development, marketing, and sales.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is the product management process?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t. From Tactic to Strategy.

Events 40

Events User Testing User Friction Strategy 40

Userpilot

JANUARY 16, 2024

Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Use ChatGPT as a brainstorming partner for product ideas , feature ideas, product names, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. ChatGPT performs market research.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products. Release notes.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

MAY 1, 2024

It ensures that your product adapts as your users’ needs change. Creating data-driven product strategies – It takes the guesswork out of product development. Focus groups are a valuable resource for informing key product development decisions, such as the design process and UI layout.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real.

Technical Review 117

Technical Review Product Research User Testing Software Review 117

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. Take stock and assess.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Look at the Big Picture. Now It’s Your Turn!

Data Visualization 140

Data Visualization Research Software Customer Experience User Testing 140

CardBoard

AUGUST 24, 2023

Product Ops is the behind-the-scenes function that streamlines the journey from a product idea to its delivery in the market. Imagine a team that aligns your product strategy with your business goals, fosters communication between different teams, and sifts through data to provide valuable insights.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. develop product vision and strategy.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

Userpilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Product Manager : In charge of creating product strategy and overseeing the design process, among other things.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

ProductPlan

JANUARY 27, 2022

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

AUGUST 13, 2023

Instead of relying solely on your intuition, supplement it with insights from market and customer research or feedback to inform prioritization decisions. To see how Userpilot can help you make informed prioritization decisions, book the demo! What is a feature prioritization matrix?

Data Visualization 98

Data Visualization User Testing Customer Experience Feedback Software 98

Roman Pichler

JANUARY 9, 2018

Explore the key assumptions and risks in your product strategy and business model by systematically testing and addressing them in an iterative fashion using, for example, observations, interviews, surveys, and prototypes. You should aim to get a good enough product out as fast as possible, and then adapt it to the market feedback.

Product Research 157

Product Research Technical Advisors User Testing Research Software 157

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Generation Focus

MAY 1, 2018

It’s up to you to develop a product strategy that keeps up. Think about if your product strategy is addressing the needs of not only your present customer but also your future customer. Market Research Never Stops Being Important One great example of why market research is never enough is Apple.

User Testing 69

User Testing Product Research Customer Experience Market Research 69