BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. As product management evolves into a critical strategic function in organisations, its effectiveness in driving both customer and business value will increasingly depend on – and be influenced by – people outside the product team. This is where a well-defined product strategy comes in handy.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

ProductPlan

FEBRUARY 28, 2023

As digital and product transformations become more common, more Information Technology (IT) departments view their software assets as products that deserve ongoing investment and attention from a consistent, dedicated team. Chances are your IT department has a long history of measuring success based on delivering features.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Mind the Product

DECEMBER 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions.

Positioning 162

Positioning User Testing Product Research Blog 162

ProductPlan

SEPTEMBER 16, 2021

The roadmap guides and informs everyone involved with the product from ideation to market. Using Your Product Strategy and Product Vision to Plan Your Roadmap. Product strategies must be rooted in the overall vision of the company and product. The product roadmap then reflects that strategy.

Roadmap 98

Roadmap Product Strategy Data Visualization Strategy 98

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. I will share my insight about the implications for the product team for both cases.

Feedback Software 132

Feedback Software Analytic Tools Onboarding KPIs B2B 132

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Roman Pichler

JULY 4, 2023

This is hardly surprising, as Moore describes the template as an effective way to position the product , but not to express its vision. If you choose this option, then your vision should fulfil the following six criteria, which I explain in more detail in my article Six Qualities of a Great Product Vision. Which Option Is Best?

Vision 163

Vision Strategy Customer Experience Article 163

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 78

Strategy Weak Development Team User Testing Customer Experience 78

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 78

Product Strategy Strategy Development Technical Review 78

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. Who Owns the Product Vision? This is where the product strategy comes in.

Vision 323

Vision Customer Experience User Testing Product Strategy 323

Roman Pichler

MAY 3, 2023

Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. See the exploration work as a way to future-proof your product and mitigate the risk of missing out on an opportunity.

Research Software 230

Research Software Technical Review Technology Product Research 230

ProductPlan

FEBRUARY 9, 2024

The ability to adapt and adjust to changing product strategies positions companies for continuous improvement and sustained success. From pivoting strategies based on user feedback to quickly adapting to market shifts, many organizations have embraced the competitive advantage that year-round planning brings.

Data Visualization 104

Data Visualization Customer Feedback Feedback Software Analytic Tools 104

Product Innovation Educators

NOVEMBER 16, 2020

It gave me a framework for integrating what a product manager does, and I have since taught it to many other product managers. . Today we are discussing strategy. This is the foundation for product managers as organizational strategy impacts product strategy. 2:28] What is strategy?

Strategy 121

Strategy Product Management Product Manager Framework 121

BrainMates

MARCH 11, 2020

Your Product strategy is the most important long-term document you ever create for a Product. It helps you imagine the future of your Product. But before you can craft your Product strategy you need to know — what’s going on? Some things you should know are: What problem is your Product solving?

Product Strategy 52

Product Strategy Strategy Development Technical Review 52

Alchemer Mobile

DECEMBER 21, 2022

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Three retargeting methods to boost customer engagement. Demographic factors. Nationality.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Cause : A confusion about what an effective product vision is. More Information : Market Segmentation Tips and Strategize , pp.

Vision 300

Vision User Testing Research Software Product Research 300

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. TL;DR User trust is a form of faith users have that your product or service will match their needs without compromise.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Alchemer Mobile

DECEMBER 28, 2021

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Retarget based on shifts in sentiment. Let’s jump right in. Demographic factors.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Roman Pichler

JUNE 7, 2022

The value the product should create is not clearly understood : A validated product strategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Do this at least once per quarter, as a rule of thumb, ideally as part of the product strategy reviews.

KPI 285

KPI Data Visualization Weak Development Team Customer Feedback 285

ProductPlan

APRIL 10, 2019

But shouldn’t the guiding document for the product strategy be more than just a set of ingredients? A roadmap merely consisting of individual features and enhancements placed along a timeline is quite useful when it comes to informing stakeholders about what is going to be built when.

Roadmap 63

Roadmap Product Strategy Strategy Customer Experience 63

BrainMates

DECEMBER 2, 2019

Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Updated December, 2019.

Positioning 64

Positioning User Testing User Friction Data Visualization 64

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

Feedback Software 244

Feedback Software Data Visualization Analytic Tools Research Software 244

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Mixpanel

JANUARY 28, 2020

Sometimes it’s crystal clear that the products we deliver to customers today won’t be what they want in the long run, or even a year from now. But what if you have something to lose by changing your R&D strategy? Context matters: Using market data to guide product strategy. Getting innovation tips from customer data.

Research Software 81

Research Software Reporting Tools Data Visualization User Testing 81

Product Innovation Educators

APRIL 29, 2024

Product innovation involves creating value, which is judged by the customer. [3:23] 3:23] What factors influence product innovation? Product Strategy Well-defined new-product strategy First-to-market or fast-follower strategy Focus on sustainability Intellectual property considerations Global business model [13:24] 3.

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Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. Who Owns the Product Vision? This is where the product strategy comes in.

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

OCTOBER 6, 2020

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to? Co ntinuous Product Discovery. What are the major touch points?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

TechEmpower - Product Management

MARCH 4, 2024

This shift allows business to reallocate human resources to more complex and strategic roles, or eliminate those positions entirely. At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Mind the Product

DECEMBER 4, 2018

I write a lot about product strategy, and use Netflix as an example so that others can learn from the company’s success and failure. I often highlight that half of Netflix’s high-level product strategies fail in order to help product leaders to understand how hard it is to launch and grow startups.

User Testing 144

User Testing Strategy Customer Experience Product Research 144

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mind the Product

MARCH 20, 2020

Melissa begins by describing how there are over 11,000 open Head of Product positions available in the EU today – one of which could be yours. This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Portfolio and product strategy.

User Testing 213

User Testing Product Research Customer Feedback Customer Experience 213

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? The key to this answer has to do with the way you choose to define what a “non-core product” is. And what things should we avoid?”. Problem solved.

Strategy 52

Strategy Branding Construction User Testing 52

Alchemer Mobile

DECEMBER 21, 2022

Demographic factors Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. Of course, there are exceptions to every rule, but these generalizations are a great starting point to make informed decisions. Three retargeting methods to boost customer engagement 1.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130